Concept
has broader match
skos:broadMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relates a concept to a concept that is more general in meaning.
is in scheme
Relates a resource (for example a concept) to a concept scheme in which it is included.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
Relates a concept to a concept that is more specific in meaning.
notation
A notation, also known as classification code, is a string of characters such as "T58.5" or "303.4833" used to uniquely identify a concept within the scope of a given concept scheme.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
The preferred lexical label for a resource, in a given language.
has related match
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
D10 - Haushaltsverhalten und Familienökonomik: Allgemeines
D10 - Household Behavior and Family Economics: General
Haushaltsverhalten und Familienökonomik: Allgemeines
Household Behavior and Family Economics: General
D12 - Ökonomik des Konsumentenverhaltens: Empirische Analyse
D12 - Consumer Economics: Empirical Analysis
Ökonomik des Konsumentenverhaltens: Empirische Analyse
Consumer Economics: Empirical Analysis
D19 - Haushaltsverhalten und Familienökonomik: Sonstiges
D19 - Household Behavior and Family Economics: Other
Haushaltsverhalten und Familienökonomik: Sonstiges
Household Behavior and Family Economics: Other
M39 - Marketing and Advertising: Other
M39 - Marketing und Werbung: Sonstiges
Marketing and Advertising: Other
Marketing und Werbung: Sonstiges
Thsys
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Consumer behavior
Konsumentenpsychologie
Verbraucherforschung
Consumer research
Konsumentenverhalten
Verbraucherverhalten
Konsumentenforschung
Verbraucherbefragung
Konsumverhalten
Consumer behaviour
Buying behavior
Kaufverhalten
Buying behaviour
Auslandsmarktinformation
Internationale Marktforschung
Exportmarktforschung
International marketing research
Auslandsmarktforschung
Außenhandelsinformation
Export market information
Marktforschung
Market research
Marketing research
Absatzforschung
Werbewirkung
Recognition test
Werbewirkungsforschung
Advertising effects
Advertising response
Werbeeffizienz
Werbeerfolgskontrolle
Impact of advertising
Werbetest
Werbekontaktanalyse
Kundenverkehrsanalyse
Customer analysis
Kundenanalyse
Kundenlaufstudie
Customer tracking
Kundenstrukturanalyse
Aufmerksamkeitsforschung
Wahrnehmungspsychologie
Wahrnehmung
Wahrnehmungsmessung
Anmutung
Attention economy
Aufmerksamkeitsökonomie
Perception
Motivation
Werbepsychologie
Psychology of advertising
Manipulation
Medienwirkung
Media effect
Medienwirkungsforschung
Media impact
Media usage
Medienkonsum
Media consumption
Medienverhalten
Mediennutzung
Laboratory experiment
Laborexperiment
Experiment
Versuch
Test
Testmarkt
Test market
Test marketing
Pretest
Trend
Trendforschung
Konsummotiv
Consumer motives
Consumer motivation
Kaufmotiv
Purchase intention
Kaufmotive
Kaufmotivforschung
Kaufabsicht
Web tracking
Web mining
Web-Controlling
Netnographie
Clickstream-Analyse
Web site traffic
Web analytics
Webanalyse
Webstatistik
Web-Monitoring
Logfile-Analyse
Kundendaten
Kundeninformationssystem
Database marketing
Customer data
Kunden-Informationssystem
Kundendatenbank
Purchase decision
Kaufentscheidung
Purchasing decision
Competitive intelligence
Wettbewerbsanalyse
Competitor analysis
Konkurrenzanalyse
Competitive analysis
Competition analysis
Produkttest
Product testing
Warentest
Product review
Shopping behaviour
Einkaufsverhalten
Spatial shopping behaviour
Räumliches Einkaufsverhalten
Theorie des überlegten Handelns
Theorie des geplanten Verhaltens
Consumer attitudes
Behavioural intention
Theory of planned behaviour
Einstellungsmodell
Fishbein model
Theorie des vernünftigen Handelns
Behavioral intention
Theory of reasoned action
Verbrauchereinstellung
TAM (Technology acceptance model)
Technology acceptance model
Innovationsakzeptanz
Innovation adoption
Technology adoption
Acceptance of new products
Akzeptanz von technischen Innovationen
Technikakzeptanz
Technologieakzeptanzmodell
Lead-Markt
Lead market
Marktanalyse
Market analysis
Marktprognose
Marktbeobachtung
Marktmanipulation
Market manipulation
Impulskauf
Impulse buying
Spontankauf
Reizkauf
B.07 Marketing
Marketing
B.07.06 Market research
B.07.06 Marktforschung