Concept
type: Class

has broader match
sub property of: mappingRelation
sub property of: has broader
definition: skos:broadMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has narrower
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more specific in meaning.

notation
definition: A notation, also known as classification code, is a string of characters such as "T58.5" or "303.4833" used to uniquely identify a concept within the scope of a given concept scheme.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related match
sub property of: related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.

D10 - Household Behavior and Family Economics: General
label: D10 - Haushaltsverhalten und Familienökonomik: Allgemeines @de
label: Haushaltsverhalten und Familienökonomik: Allgemeines @de
label: Household Behavior and Family Economics: General
related match: B.07.06 Market research

D12 - Consumer Economics: Empirical Analysis
label: D12 - Ökonomik des Konsumentenverhaltens: Empirische Analyse @de
label: Ökonomik des Konsumentenverhaltens: Empirische Analyse @de
label: Consumer Economics: Empirical Analysis
related match: B.07.06 Market research

D19 - Household Behavior and Family Economics: Other
label: D19 - Haushaltsverhalten und Familienökonomik: Sonstiges @de
label: Haushaltsverhalten und Familienökonomik: Sonstiges @de
label: Household Behavior and Family Economics: Other
related match: B.07.06 Market research

M39 - Marketing and Advertising: Other
label: M39 - Marketing und Werbung: Sonstiges @de
label: Marketing and Advertising: Other
label: Marketing und Werbung: Sonstiges @de
narrow match: B.07.06 Market research

Thsys
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
label: Standard-Thesaurus Wirtschaft @de

Consumer behavior
type: Descriptor
type: Concept
label: Konsumentenpsychologie @de
label: Verbraucherforschung @de
label: Consumer research
label: Konsumentenverhalten @de
label: Verbraucherverhalten @de
label: Konsumentenforschung @de
label: Verbraucherbefragung @de
label: Konsumverhalten @de
label: Consumer behaviour
label: Buying behavior
label: Kaufverhalten @de
label: Buying behaviour
broader: B.07.06 Market research

International marketing research
type: Descriptor
type: Concept
label: Auslandsmarktinformation @de
label: Internationale Marktforschung @de
label: Exportmarktforschung @de
label: Auslandsmarktforschung @de
label: Außenhandelsinformation @de
label: Export market information
broader: B.07.06 Market research

Market research
type: Descriptor
type: Concept
label: Marktforschung @de
label: Marketing research
label: Absatzforschung @de
broader: B.07.06 Market research

Recognition test
type: Concept
type: Descriptor
label: Werbewirkung @de
label: Werbewirkungsforschung @de
label: Advertising effects
label: Advertising response
label: Werbeeffizienz @de
label: Werbeerfolgskontrolle @de
label: Impact of advertising
label: Werbetest @de
label: Werbekontaktanalyse @de
broader: B.07.06 Market research

Customer analysis
type: Concept
type: Descriptor
label: Kundenverkehrsanalyse @de
label: Kundenanalyse @de
label: Kundenlaufstudie @de
label: Customer tracking
label: Kundenstrukturanalyse @de
broader: B.07.06 Market research

Attention economy
type: Descriptor
type: Concept
label: Aufmerksamkeitsforschung @de
label: Wahrnehmungspsychologie @de
label: Wahrnehmung @de
label: Wahrnehmungsmessung @de
label: Anmutung @de
label: Aufmerksamkeitsökonomie @de
label: Perception
broader: B.07.06 Market research

Motivation
type: Descriptor
type: Concept
broader: B.07.06 Market research

Psychology of advertising
type: Descriptor
type: Concept
label: Werbepsychologie @de
broader: B.07.06 Market research

Manipulation
type: Descriptor
type: Concept
broader: B.07.06 Market research

Media effect
type: Descriptor
type: Concept
label: Medienwirkung @de
label: Medienwirkungsforschung @de
label: Media impact
broader: B.07.06 Market research

Media usage
type: Descriptor
type: Concept
label: Medienkonsum @de
label: Media consumption
label: Medienverhalten @de
label: Mediennutzung @de
broader: B.07.06 Market research

Laboratory experiment
type: Concept
type: Descriptor
label: Laborexperiment @de
label: Experiment
label: Versuch @de
label: Test @de
broader: B.07.06 Market research

Test market
type: Descriptor
type: Concept
label: Testmarkt @de
label: Test marketing
label: Pretest
broader: B.07.06 Market research

Trend
type: Descriptor
type: Concept
label: Trendforschung @de
broader: B.07.06 Market research

Consumer motives
type: Descriptor
type: Concept
label: Konsummotiv @de
label: Consumer motivation
label: Kaufmotiv @de
label: Purchase intention
label: Kaufmotive @de
label: Kaufmotivforschung @de
label: Kaufabsicht @de
broader: B.07.06 Market research

Web tracking
type: Concept
type: Descriptor
label: Web mining
label: Web-Controlling @de
label: Netnographie @de
label: Clickstream-Analyse @de
label: Web site traffic
label: Web analytics
label: Webanalyse @de
label: Webstatistik @de
label: Web-Monitoring @de
label: Logfile-Analyse @de
broader: B.07.06 Market research

Database marketing
type: Descriptor
type: Concept
label: Kundendaten @de
label: Kundeninformationssystem @de
label: Customer data
label: Kunden-Informationssystem @de
label: Kundendatenbank @de
broader: B.07.06 Market research

Purchase decision
type: Descriptor
type: Concept
label: Kaufentscheidung @de
label: Purchasing decision
broader: B.07.06 Market research

Competitive intelligence
type: Descriptor
type: Concept
label: Wettbewerbsanalyse @de
label: Competitor analysis
label: Konkurrenzanalyse @de
label: Competitive analysis
label: Competition analysis
broader: B.07.06 Market research

Product testing
type: Descriptor
type: Concept
label: Produkttest @de
label: Warentest @de
label: Product review
broader: B.07.06 Market research

Shopping behaviour
type: Descriptor
type: Concept
label: Einkaufsverhalten @de
label: Spatial shopping behaviour
label: Räumliches Einkaufsverhalten @de
broader: B.07.06 Market research

Consumer attitudes
type: Descriptor
type: Concept
label: Theorie des überlegten Handelns @de
label: Theorie des geplanten Verhaltens @de
label: Behavioural intention
label: Theory of planned behaviour
label: Einstellungsmodell @de
label: Fishbein model
label: Theorie des vernünftigen Handelns @de
label: Behavioral intention
label: Theory of reasoned action
label: Verbrauchereinstellung @de
broader: B.07.06 Market research

TAM (Technology acceptance model)
type: Descriptor
type: Concept
label: Technology acceptance model
label: Innovationsakzeptanz @de
label: Innovation adoption
label: Technology adoption
label: Acceptance of new products
label: Akzeptanz von technischen Innovationen @de
label: Technikakzeptanz @de
label: Technologieakzeptanzmodell @de
broader: B.07.06 Market research

Lead market
type: Descriptor
type: Concept
label: Lead-Markt @de
broader: B.07.06 Market research

Market analysis
type: Descriptor
type: Concept
label: Marktanalyse @de
label: Marktprognose @de
label: Marktbeobachtung @de
broader: B.07.06 Market research

Market manipulation
type: Descriptor
type: Concept
label: Marktmanipulation @de
broader: B.07.06 Market research

Impulse buying
type: Descriptor
type: Concept
label: Impulskauf @de
label: Spontankauf @de
label: Reizkauf @de
broader: B.07.06 Market research

B.07 Marketing
type: Thsys
type: Concept
label: Marketing
narrower: B.07.06 Market research
notation: B.07

B.07.06 Market research
type: Thsys
type: Concept
is part of: STW Thesaurus for Economics
label: Marktforschung @de
label: Market research
label: B.07.06 Marktforschung @de
has broader match: M39 - Marketing and Advertising: Other
broader: B.07 Marketing
is in scheme: STW Thesaurus for Economics
narrower: Consumer behavior
narrower: Web tracking
narrower: Laboratory experiment
narrower: Market research
narrower: Consumer attitudes
narrower: Impulse buying
narrower: Media effect
narrower: Test market
narrower: Market analysis
narrower: Psychology of advertising
narrower: Motivation
narrower: Manipulation
narrower: Customer analysis
narrower: Competitive intelligence
narrower: Product testing
narrower: Media usage
narrower: Lead market
narrower: Database marketing
narrower: International marketing research
narrower: Shopping behaviour
narrower: Market manipulation
narrower: Purchase decision
narrower: Recognition test
narrower: Attention economy
narrower: Consumer motives
narrower: Trend
narrower: TAM (Technology acceptance model)
notation: B.07.06
related match: D19 - Household Behavior and Family Economics: Other
related match: D10 - Household Behavior and Family Economics: General
related match: D12 - Consumer Economics: Empirical Analysis