Trademark
label: Marke (Recht) @de

brand name
label: Handelsname @de
label: trade name
label: Markenname @de

product naming
label: Bezeichnung des Produkts @de
label: product description
label: Benennung des Produkts @de
label: Produktbezeichnung @de
label: substance identification
label: product identification
label: product designation
label: Warenbezeichnung @de

Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related match
sub property of: related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.

trademark
label: eingetragenes Warenzeichen @de
label: TM
label: ™
label: trade mark
label: Warenzeichen @de
label: Markenzeichen @de
label: Schutzmarke @de
label: Marke @de
label: trade-mark
label: merchant mark

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
label: Standard-Thesaurus Wirtschaft @de

Brand management
type: Descriptor
type: Concept
label: Markenführung @de
label: Markenpolitik @de
label: Brand strategy
label: Branding
label: Markenmanagement @de
narrower: Product name

Product name
type: Concept
type: Descriptor
is part of: STW Thesaurus for Economics
gvkppn: 818670614
label: Markenname @de
label: Firmenname @de
label: Brand name
label: Produktname @de
broader: Product management
broader: Brand management
is in scheme: STW Thesaurus for Economics
related match: Wortzeichen

Product management
type: Thsys
type: Concept
label: B.07.02 Produktmanagement @de
label: Produktmanagement @de
label: B.07.02 Product management
narrower: Product name
notation: B.07.02

Warenbezeichnung
label: Warenname @de
label: Produktname @de
label: Produktbezeichnung @de
label: Produkt / Name @de
label: Produkt / Bezeichnung @de
label: Markenartikel / Name @de
label: Markenartikel / Bezeichnung @de
label: Markenname @de
label: Handelsbezeichnung @de

Wortzeichen
label: Wortmarke @de
related match: Product name