Virales Marketing
Viral marketing
Concept
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
An alternative lexical label for a resource.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relates a concept to a concept that is more general in meaning.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
is in scheme
Relates a resource (for example a concept) to a concept scheme in which it is included.
has narrower match
skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
The preferred lexical label for a resource, in a given language.
skos:related is disjoint with skos:broaderTransitive
has related
Relates a concept to a concept with which there is an associative semantic relationship.
has related match
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
referral program
Aktives Empfehlungsmarketing
referral marketing
Empfehlungsmarketing
Blogmarketing
Viralmarketing
Virusmarketing
Viral Marketing
Virale Werbung
viral marketing
Buzzmarketing
Buzz Marketing
Viral-Marketing
word-of-mouth marketing
WOMM
Mund-zu-Mund-Propaganda
word of mouth advertising
WOM marketing
Mundpropaganda
Descriptor
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Online-Marketing
Suchmaschinenmarketing
Bannerwerbung
E-Branding
Internet marketing
Online-Targeting
Search engine marketing
Online-Werbung
Internet advertising
Online advertising
E-branding
Web-Marketing
Internet-Werbung
Internet-Marketing
Digital marketing
Social media marketing
Online marketing
Banner advertising
Kundenzufriedenheit
Customer satisfaction
Verbraucherzufriedenheit
Käuferzufriedenheit
Testimonialwerbung
Celebrity endorsement
Prominentenwerbung
Celebrity-Werbung
Testimonial advertising
Werbung mit Prominenten
Word of mouth
Referral marketing
Influencer
B.07.04 Marketingkommunikation
Marketingkommunikation
Marketing communications
B.07.04 Marketing communications
Produktempfehlung