Viral marketing
label: Virales Marketing @de

Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has narrower match
sub property of: narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

has related match
sub property of: has related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.

referral program
label: Aktives Empfehlungsmarketing @de
label: referral marketing
label: Empfehlungsmarketing @de
related match: Word of mouth

viral marketing
label: Blogmarketing @de
label: Viralmarketing @de
label: Virusmarketing @de
label: Viral Marketing @de
label: Virale Werbung @de
label: Virales Marketing @de
label: Buzzmarketing @de
label: Buzz Marketing @de
label: Viral-Marketing @de

word-of-mouth marketing
label: WOMM
label: Mund-zu-Mund-Propaganda @de
label: word of mouth advertising
label: WOM marketing
label: Mundpropaganda @de
related match: Word of mouth

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
label: Standard-Thesaurus Wirtschaft @de

Internet marketing
type: Descriptor
type: Concept
label: Online-Marketing @de
label: Suchmaschinenmarketing @de
label: Bannerwerbung @de
label: E-Branding @de
label: Online-Targeting @de
label: Search engine marketing
label: Online-Werbung @de
label: Internet advertising
label: Online advertising
label: E-branding
label: Web-Marketing @de
label: Internet-Werbung @de
label: Internet-Marketing @de
label: Digital marketing
label: Social media marketing
label: Online marketing
label: Banner advertising
related: Word of mouth

Customer satisfaction
type: Descriptor
type: Concept
label: Kundenzufriedenheit @de
label: Verbraucherzufriedenheit @de
label: Käuferzufriedenheit @de
related: Word of mouth

Celebrity endorsement
type: Descriptor
type: Concept
label: Testimonialwerbung @de
label: Prominentenwerbung @de
label: Celebrity-Werbung @de
label: Testimonial advertising
label: Werbung mit Prominenten @de
related: Word of mouth

Word of mouth
type: Concept
type: Descriptor
is part of: STW Thesaurus for Economics
gvkppn: 556504747
label: Viral marketing
label: Empfehlungsmarketing @de
label: Virales Marketing @de
label: Referral marketing
label: Mundpropaganda @de
broader: Marketing communications
is in scheme: STW Thesaurus for Economics
has narrower match: Produktempfehlung
related: Celebrity endorsement
related: Internet marketing
related: Influencer
related: Customer satisfaction
related match: referral program
related match: word-of-mouth marketing

Influencer
type: Descriptor
type: Concept
related: Word of mouth

Marketing communications
type: Thsys
type: Concept
label: B.07.04 Marketingkommunikation @de
label: Marketingkommunikation @de
label: B.07.04 Marketing communications
narrower: Word of mouth
notation: B.07.04

Produktempfehlung
broad match: Word of mouth

Viral Marketing
label: Virales Marketing @de