Multichannel marketing
label: Multichannel-Marketing @de

Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related match
sub property of: related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.

omnichannel
label: Omnichannel @de
related match: Multi-channel marketing

Multichannel marketing
label: Multi-Channel-Marketing @de
label: Multichannel-Marketing @de
label: Multi Channel Marketing @de
label: Multikanalstrategie @de
label: multi channel marketing
label: Multi-Channel-Strategie @de
label: Multi-Channel-Handel @de

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
label: Standard-Thesaurus Wirtschaft @de

Marketing channel
type: Concept
type: Descriptor
label: Distributionsweg @de
label: Absatzweg @de
label: Absatzkanal @de
label: Vertriebsweg @de
label: Distributionskanal @de
label: Vertriebskanal @de
label: Distribution channel
label: Vertriebsform @de
narrower: Multi-channel marketing

Multi-channel marketing
type: Descriptor
type: Concept
is part of: STW Thesaurus for Economics
gvkppn: 769771637
label: Mehrkanalsystem @de
label: Cross-channel marketing
label: Omnichannel
label: Multikanalvertrieb @de
label: Omni-Channel @de
label: Multichannel strategy
broader: Distribution
broader: Marketing channel
is in scheme: STW Thesaurus for Economics
related match: omnichannel

Distribution
type: Concept
type: Thsys
label: B.07.05 Distribution
narrower: Multi-channel marketing
notation: B.07.05

Mehrgleisiger Vertrieb
label: Multi Channel System @de
label: Multi-Channel-System @de
label: Multichannel System @de
label: Omnichannel @de
label: Multikanalvertrieb @de
label: Mehrkanalsystem @de