Guerrilla marketing
label: Guerilla-Marketing @de

Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has narrower match
sub property of: narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

guerilla advertising
label: gorilla marketing
label: guerrilla marketing
label: Guerilla-Marketing @de
label: Guerilla-Vermarktung @de
label: Guerillavermarktung @de
label: guerrilla promotions
label: guerilla campaign
label: Guerillamarketing @de
label: guerrilla Marketing UK
label: guerilla marketing

ambush marketing
label: Ambush Marketing @de
label: Schmarotzermarketing @de
label: Trittbrettfahrer-Marketing @de
label: Parasite Marketing @de
label: Ambush-Marketing @de
label: Trittbrettfahrermarketing @de
broad match: Guerilla marketing

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
label: Standard-Thesaurus Wirtschaft @de

Experiential marketing
type: Descriptor
type: Concept
label: Veranstaltungsmarketing @de
label: Erlebnismarketing @de
label: Event management
label: Erlebnisorientierung @de
label: Live-Marketing @de
label: Event-Marketing @de
label: Experience marketing
label: Erlebniswelten-Inszenierung @de
label: Event marketing
related: Guerilla marketing

Guerilla marketing
type: Descriptor
type: Concept
is part of: STW Thesaurus for Economics
gvkppn: 561635560
label: Guerilla-Marketing @de
label: Ambush marketing
broader: Marketing communications
is in scheme: STW Thesaurus for Economics
has narrower match: ambush marketing
related: Experiential marketing

Marketing communications
type: Thsys
type: Concept
label: B.07.04 Marketingkommunikation @de
label: Marketingkommunikation @de
label: B.07.04 Marketing communications
narrower: Guerilla marketing
notation: B.07.04

Guerilla Marketing
label: Guerilla-Marketing @de