Brand architecture
Concept
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
An alternative lexical label for a resource.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relates a concept to a concept that is more general in meaning.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
is in scheme
Relates a resource (for example a concept) to a concept scheme in which it is included.
has narrower match
skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
The preferred lexical label for a resource, in a given language.
skos:related is disjoint with skos:broaderTransitive
has related
Relates a concept to a concept with which there is an associative semantic relationship.
has related match
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
Corporate Branding
corporate branding
Markendarstellung
Corporatebranding
Corporate-Branding
umbrella branding
family brand
Dachmarke
umbrella label
family branding
umbrella brand
Monomarke
Markenarchtiektur
corporate brand
Unternehmensmarke
Descriptor
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Produktprogrammplanung
Fertigungsprogramm
Produktprogramm
Master production schedule
Fertigungsprogrammplanung
Produktprogrammoptimierung
Produktionsprogramm
Produktionsprogrammplanung
Markenarchitektur
Markenfamilie
Corporate brand
Family brand
Master brand
Familienmarke
Brand portfolio
Umbrella brand
Corporate branding
Markentransfer
Markenerweiterung
Product-line extension
Brand extension
Imagetransfer
Product management
B.07.02 Produktmanagement
Produktmanagement
B.07.02 Product management
Umbrella-Marke
Company Brand
Markenartikel / Markentransfer
Marke / Transfer
Markendehung
Markenausdehnung
Brand Extension