Brand architecture

Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has narrower match
sub property of: narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

has related match
sub property of: has related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.

corporate branding
label: Corporate Branding @de
label: Markendarstellung @de
label: Corporatebranding @de
label: Corporate-Branding @de
related match: Brand architecture

umbrella branding
label: family brand
label: Dachmarke @de
label: umbrella label
label: family branding
label: umbrella brand
label: Monomarke @de
broad match: Brand architecture

Brand architecture
label: Markenarchtiektur @de

corporate brand
label: Unternehmensmarke @de
broad match: Brand architecture

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
label: Standard-Thesaurus Wirtschaft @de

Master production schedule
type: Descriptor
type: Concept
label: Produktprogrammplanung @de
label: Fertigungsprogramm @de
label: Produktprogramm @de
label: Fertigungsprogrammplanung @de
label: Produktprogrammoptimierung @de
label: Produktionsprogramm @de
label: Produktionsprogrammplanung @de
related: Brand architecture

Brand architecture
type: Concept
type: Descriptor
is part of: STW Thesaurus for Economics
gvkppn: 655166459
label: Markenarchitektur @de
label: Unternehmensmarke @de
label: Markenfamilie @de
label: Corporate brand
label: Family brand
label: Master brand
label: Familienmarke @de
label: Brand portfolio
label: Dachmarke @de
label: Umbrella brand
label: Corporate branding
broader: Product management
is in scheme: STW Thesaurus for Economics
has narrower match: umbrella branding
has narrower match: corporate brand
related: Product-line extension
related: Master production schedule
related match: corporate branding
related match: Markenartikel / Markentransfer

Product-line extension
type: Descriptor
type: Concept
label: Markentransfer @de
label: Markenerweiterung @de
label: Brand extension
label: Imagetransfer @de
related: Brand architecture

Product management
type: Thsys
type: Concept
label: B.07.02 Produktmanagement @de
label: Produktmanagement @de
label: B.07.02 Product management
narrower: Brand architecture
notation: B.07.02

Umbrella-Marke
label: Company Brand @de
label: Dachmarke @de

Markenartikel / Markentransfer
label: Marke / Transfer @de
label: Markendehung @de
label: Markenausdehnung @de
label: Brand Extension @de
label: Markentransfer @de
related match: Brand architecture