Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has narrower match
sub property of: narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

customer acquisition
label: client development
label: Akquise @de
label: Neukundengewinnung @de
label: Kundenakquisition @de
label: Kundenakquise @de

conversion marketing
label: Konversion @de
label: conversion
broad match: Customer acquisition

Lead management
label: Warmakquise @de
label: Kaltakquise @de
label: Akquise @de
broad match: Customer acquisition

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
label: Standard-Thesaurus Wirtschaft @de

Backorders
type: Descriptor
type: Concept
label: Auftragslage @de
label: Auftragseingänge @de
label: Auftragsbestand @de
label: New orders
label: Order backlog
label: Order flow
label: Auftragseingang @de
related: Customer acquisition

Customer orientation
type: Descriptor
type: Concept
label: Relationship marketing
label: Kundennähe @de
label: Beziehungsmarketing @de
label: Beziehungsmanagement @de
label: CRM (Customer Relationship Management)
label: Customer relationship management
label: Customer experience management
label: Customer engagement
label: Customer relationship
label: Kundenbeziehungen @de
label: Kundenorientierung @de
label: Kundenmanagement @de
narrower: Customer acquisition

Customer acquisition
type: Concept
type: Descriptor
is part of: STW Thesaurus for Economics
gvkppn: 527753564
label: Kundengewinnung @de
label: Neukundengewinnung @de
label: Kundenakquisition @de
label: Kundenakquise @de
broader: Customer orientation
broader: Marketing management
is in scheme: STW Thesaurus for Economics
has narrower match: conversion marketing
has narrower match: Lead management
related: Backorders

Marketing management
type: Thsys
type: Concept
label: Marketingmanagement @de
label: B.07.01 Marketing management
label: B.07.01 Marketingmanagement @de
narrower: Customer acquisition
notation: B.07.01