Celebrity endorser
Concept
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
An alternative lexical label for a resource.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relates a concept to a concept that is more general in meaning.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
is in scheme
Relates a resource (for example a concept) to a concept scheme in which it is included.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
The preferred lexical label for a resource, in a given language.
skos:related is disjoint with skos:broaderTransitive
has related
Relates a concept to a concept with which there is an associative semantic relationship.
celebrity endorser
Celebrity-Werbung
Prominentenwerbung
Descriptor
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Werbung
Advertising
Schauspieler
Schauspielerinnen
Pop-Sänger
Komponistinnen
Filmstars
Kunstmalerinnen
Künstlerische Berufe
Sängerinnen
Kunstmaler
Musikerinnen
Unterhaltungskünstler
Bühnenkünstlerinnen
Komponisten
Grafiker
Künstlerinnen
Künstler
Movie stars
Sänger
Artists
Graphikerinnen
Bildende Künstlerinnen
Unterhaltungskünstlerinnen
Pop musicians
Graphiker
Filmschauspieler
Pop-Sängerinnen
Bühnenkünstler
Musicians
Popstars
Filmschauspielerinnen
Musiker
Bildende Künstler
Athletes
Profisportler
Profisportlerinnen
Berufssportlerinnen
Berufssportler
Sports celebrities
Sportler
Sportsmen
Leistungssportler
Leistungssportlerinnen
Sportlerinnen
Testimonialwerbung
Celebrity endorsement
Testimonial advertising
Werbung mit Prominenten
Word of mouth
Viral marketing
Empfehlungsmarketing
Virales Marketing
Referral marketing
Mundpropaganda
Influencer
B.07.04 Marketingkommunikation
Marketingkommunikation
Marketing communications
B.07.04 Marketing communications