Celebrity endorser

Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:altLabel is the class of RDF plain literals. @en
sub property of: label
definition: An alternative lexical label for a resource. @en

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree). @en
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning. @en

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch. @en
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch. @en

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included. @en

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:prefLabel is the class of RDF plain literals. @en
comment: A resource has no more than one value of skos:prefLabel per language tag. @en
sub property of: label
definition: The preferred lexical label for a resource, in a given language. @en

has related
comment: skos:related is disjoint with skos:broaderTransitive @en
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship. @en

Celebrity-Werbung
label: celebrity endorser @en
label: Prominentenwerbung

Descriptor
type: Class

Standard-Thesaurus Wirtschaft
type: Dataset
type: ConceptScheme
label: STW Thesaurus for Economics @en

Werbung
type: Descriptor
type: Concept
label: Advertising @en
narrower: Testimonialwerbung

Schauspieler
type: Descriptor
type: Concept
label: Schauspielerinnen
label: Pop-Sänger
label: Komponistinnen
label: Filmstars
label: Kunstmalerinnen
label: Künstlerische Berufe
label: Sängerinnen
label: Kunstmaler
label: Musikerinnen
label: Unterhaltungskünstler
label: Bühnenkünstlerinnen
label: Komponisten
label: Grafiker
label: Künstlerinnen
label: Künstler
label: Movie stars @en
label: Sänger
label: Artists @en
label: Graphikerinnen
label: Bildende Künstlerinnen
label: Unterhaltungskünstlerinnen
label: Pop musicians @en
label: Graphiker
label: Filmschauspieler
label: Pop-Sängerinnen
label: Bühnenkünstler
label: Musicians @en
label: Popstars
label: Filmschauspielerinnen
label: Musiker
label: Bildende Künstler
related: Testimonialwerbung

Profisportler
type: Descriptor
type: Concept
label: Athletes @en
label: Profisportlerinnen
label: Berufssportlerinnen
label: Berufssportler
label: Sports celebrities @en
label: Sportler
label: Sportsmen @en
label: Leistungssportler
label: Leistungssportlerinnen
label: Sportlerinnen
related: Testimonialwerbung

Testimonialwerbung
type: Descriptor
type: Concept
is part of: Standard-Thesaurus Wirtschaft
gvkppn: 663228271
label: Celebrity endorsement @en
label: Prominentenwerbung
label: Celebrity-Werbung
label: Testimonial advertising @en
label: Werbung mit Prominenten
broader: B.07.04 Marketingkommunikation
broader: Werbung
is in scheme: Standard-Thesaurus Wirtschaft
related: Profisportler
related: Schauspieler
related: Empfehlungsmarketing
related: Influencer

Empfehlungsmarketing
type: Concept
type: Descriptor
label: Word of mouth @en
label: Viral marketing @en
label: Virales Marketing
label: Referral marketing @en
label: Mundpropaganda
related: Testimonialwerbung

Influencer
type: Descriptor
type: Concept
related: Testimonialwerbung

B.07.04 Marketingkommunikation
type: Thsys
type: Concept
label: Marketingkommunikation
label: Marketing communications @en
label: B.07.04 Marketing communications @en
narrower: Testimonialwerbung
notation: B.07.04

Testimonialwerbung