Concept
type: Class

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

cross-cultural marketing
label: Interkulturelles Marketing @de

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
label: Standard-Thesaurus Wirtschaft @de

Global marketing
type: Concept
type: Descriptor
label: Globales Marketing @de
label: Internationaler Vertrieb @de
label: International advertising
label: International marketing
label: Globalmarketing @de
label: Multinationales Marketing @de
label: Internationale Werbung @de
label: Internationaler Absatz @de
label: Internationales Marketing @de
label: Exportmarketing @de
related: Cross-cultural marketing

Clash of civilizations
type: Descriptor
type: Concept
label: Kulturelle Beziehungen @de
label: Kulturelle Zusammenarbeit @de
label: Cross-cultural relations
label: Interkultureller Konflikt @de
label: Cross-cultural conflict
label: Intercultural relations
label: Kampf der Kulturen @de
label: Intercultural conflict
label: Multicultural relations
label: Multicultural communication
label: Interkulturelle Kommunikation @de
label: Cross-cultural communication
label: Multikulturelle Kommunikation @de
label: Interkulturelle Beziehungen @de
label: Intercultural communication
label: Multikulturelle Beziehungen @de
related: Cross-cultural marketing

Cross-cultural management
type: Descriptor
type: Concept
label: Interkulturelles Management @de
label: Multikulturelles Management @de
related: Cross-cultural marketing

Cross-cultural marketing
type: Concept
type: Descriptor
is part of: STW Thesaurus for Economics
gvkppn: 741725770
label: Interkulturelles Marketing @de
broader: B.07 Marketing
broader: B.01.07 Global management
is in scheme: STW Thesaurus for Economics
related: Cross-cultural management
related: Clash of civilizations
related: Global marketing

B.01.07 Global management
type: Thsys
type: Concept
label: Internationales Management @de
label: B.01.07 Internationales Management @de
label: Global management
narrower: Cross-cultural marketing
notation: B.01.07

B.07 Marketing
type: Thsys
type: Concept
label: Marketing
narrower: Cross-cultural marketing
notation: B.07