Web analytics
label: Web Analytics @de

Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has narrower match
sub property of: narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

web analytics
label: Web Analytics @de

Cyber-ethnography
label: Netnografie @de
label: Cyber Ethnography
label: Netnography @de
label: Online ethnography
label: Netnographie @de
broad match: Web tracking

web mining
label: Web Mining @de
broad match: Web tracking

web tracking
label: Web Tracking @de
label: data tracking
broad match: Web tracking

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
label: Standard-Thesaurus Wirtschaft @de

Market research
type: Descriptor
type: Concept
label: Marktforschung @de
label: Marketing research
label: Absatzforschung @de
narrower: Web tracking

Web site
type: Concept
type: Descriptor
label: Webpräsenz @de
label: Webdesign @de
label: Internetauftritt @de
label: Homepagegestaltung @de
label: Internetpräsenz @de
label: Webauftritt @de
label: Homepage
label: Web page
label: Web design
label: Webseite @de
label: Website
related: Web tracking

E-services
type: Concept
type: Descriptor
label: Hörbuch-Download @de
label: Internetbasierter Service @de
label: Internet-Content @de
label: Elektronische Informationsdienstleistung @de
label: Digital services
label: Online-Dienst @de
label: Webdienst @de
label: Digitale Dienste @de
label: Video-on-demand services
label: Web-based content
label: Internetbasierter Dienst @de
label: Internet-based service
label: Web content
label: Web-basierter Dienst @de
label: Online services
label: Web services
label: Web-based service
label: Web-Service @de
label: E-Services @de
label: Electronic services
related: Web tracking

Web tracking
type: Concept
type: Descriptor
is part of: STW Thesaurus for Economics
gvkppn: 67153789X
label: Web mining
label: Web-Controlling @de
label: Netnographie @de
label: Clickstream-Analyse @de
label: Web site traffic
label: Web analytics
label: Webanalyse @de
label: Webstatistik @de
label: Web-Monitoring @de
label: Logfile-Analyse @de
broader: Market research
broader: Communications and media
is in scheme: STW Thesaurus for Economics
has narrower match: web tracking
has narrower match: web mining
has narrower match: Cyber-ethnography
related: E-services
related: Web site
related: Digital natives

Digital natives
type: Descriptor
type: Concept
label: Internet use
label: Internetnutzung @de
label: Web usage
label: Web-Nutzung @de
label: Internet usage
related: Web tracking

Communications and media
type: Thsys
type: Concept
label: Kommunikation und Medien @de
label: N.08.04 Communications and media
label: N.08.04 Kommunikation und Medien @de
narrower: Web tracking
notation: N.08.04

Market research
type: Concept
type: Thsys
label: Marktforschung @de
label: B.07.06 Market research
label: B.07.06 Marktforschung @de
narrower: Web tracking
notation: B.07.06