Concept
type: Class

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

scope note
sub property of: note
definition: A note that helps to clarify the meaning and/or the use of a concept.

Health care marketing
label: Gesundheitsmarketing @de

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
label: Standard-Thesaurus Wirtschaft @de

Services marketing
type: Descriptor
type: Concept
label: Dienstleistungsmarketing @de
related: Health care marketing

Social marketing
type: Descriptor
type: Concept
label: Social Marketing @de
related: Health care marketing

Health care marketing
type: Concept
type: Descriptor
is part of: STW Thesaurus for Economics
gvkppn: 656550015
label: Gesundheitsmarketing @de
broader: Health economics
is in scheme: STW Thesaurus for Economics
related: Health care market
related: Social marketing
related: Services marketing
scope note: Marketing von z.B. Krankenkassen, Krankenhäusern, Pharmafirmen. @de

Health care market
type: Descriptor
type: Concept
label: Gesundheitsmarkt @de
related: Health care marketing

Health economics
type: Thsys
type: Concept
label: Gesundheitsökonomik @de
label: V.14.03 Gesundheitsökonomik @de
label: V.14.03 Health economics
narrower: Health care marketing
notation: V.14.03