Concept
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
An alternative lexical label for a resource.
has broader match
skos:broadMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relates a concept to a concept that is more general in meaning.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
is in scheme
Relates a resource (for example a concept) to a concept scheme in which it is included.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
The preferred lexical label for a resource, in a given language.
skos:related is disjoint with skos:broaderTransitive
has related
Relates a concept to a concept with which there is an associative semantic relationship.
Internal Branding
Descriptor
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Internal marketing
Personalmarktforschung
Personalmarketing
Human resources marketing
HR marketing
Arbeitgebermarke
Internes Marketing
Employer attractiveness
Personalwerbung
Employer branding
Arbeitgeberattraktivität
Markenführung
Brand management
Markenpolitik
Brand strategy
Branding
Markenmanagement
Brand behavior
Interne Markenführung
Behavioural branding
Behavioral branding
Brand behaviour
Internal branding
B.04 Human resource management
Personalmanagement
B.04 Personalmanagement
Human resource management
Product management
B.07.02 Produktmanagement
Produktmanagement
B.07.02 Product management
Markenartikel / Marketing
Unternehmen / Markenpolitik
Marke / Markenpolitik