Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

has broader match
sub property of: mappingRelation
sub property of: has broader
definition: skos:broadMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

Internal Branding

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
label: Standard-Thesaurus Wirtschaft @de

Internal marketing
type: Descriptor
type: Concept
label: Personalmarktforschung @de
label: Personalmarketing @de
label: Human resources marketing
label: HR marketing
label: Arbeitgebermarke @de
label: Internes Marketing @de
label: Employer attractiveness
label: Personalwerbung @de
label: Employer branding
label: Arbeitgeberattraktivität @de
related: Brand behavior

Brand management
type: Descriptor
type: Concept
label: Markenführung @de
label: Markenpolitik @de
label: Brand strategy
label: Branding
label: Markenmanagement @de
narrower: Brand behavior

Brand behavior
type: Concept
type: Descriptor
is part of: STW Thesaurus for Economics
gvkppn: 630349509
label: Interne Markenführung @de
label: Behavioural branding
label: Behavioral branding
label: Brand behaviour
label: Internal branding
has broader match: Markenartikel / Marketing
broader: B.04 Human resource management
broader: Product management
broader: Brand management
is in scheme: STW Thesaurus for Economics
related: Internal marketing

B.04 Human resource management
type: Thsys
type: Concept
label: Personalmanagement @de
label: B.04 Personalmanagement @de
label: Human resource management
narrower: Brand behavior
notation: B.04

Product management
type: Thsys
type: Concept
label: B.07.02 Produktmanagement @de
label: Produktmanagement @de
label: B.07.02 Product management
narrower: Brand behavior
notation: B.07.02

Markenartikel / Marketing
label: Unternehmen / Markenpolitik @de
label: Marke / Markenpolitik @de
label: Markenführung @de
label: Markenpolitik @de
narrow match: Brand behavior