Concept
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
An alternative lexical label for a resource.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relates a concept to a concept that is more general in meaning.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
is in scheme
Relates a resource (for example a concept) to a concept scheme in which it is included.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
The preferred lexical label for a resource, in a given language.
skos:related is disjoint with skos:broaderTransitive
has related
Relates a concept to a concept with which there is an associative semantic relationship.
has related match
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
irreführende Werbung
misleading advertising
deceptive advertising
irreführende geschäftliche Handlung
Werbebeschränkung
Advertising regulation
Descriptor
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Lauterkeitsrecht
Unlauterer Wettbewerb
UWG (Gesetz gegen den unlauteren Wettbewerb)
Unfair competition
Gesetz gegen den unlauteren Wettbewerb
Vergleichende Werbung
Comparative advertising
Irreführende Werbung
Advertising restriction
Werbeverbot
Werberecht
Werbefreiheit
Deceptive advertising
Advertising ban
Professional regulations
Berufsrecht
Standesrecht
Berufsordnung
B.07.04 Marketingkommunikation
Marketingkommunikation
Marketing communications
B.07.04 Marketing communications
Wettbewerbspolitik
V.10.05 Competition policy
Competition policy
V.10.05 Wettbewerbspolitik
Werbung / Verbot
Werbung / Beschränkung