Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:altLabel is the class of RDF plain literals. @en
sub property of: label
definition: An alternative lexical label for a resource. @en

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree). @en
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning. @en

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch. @en
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch. @en

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included. @en

has narrower match
sub property of: narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes. @en

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:prefLabel is the class of RDF plain literals. @en
comment: A resource has no more than one value of skos:prefLabel per language tag. @en
sub property of: label
definition: The preferred lexical label for a resource, in a given language. @en

has related
comment: skos:related is disjoint with skos:broaderTransitive @en
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship. @en

has related match
sub property of: has related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes. @en

Employer Branding
label: employer branding @en
label: Arbeitgebermarkenbildung
label: Arbeitgebermarke
broad match: Personalwerbung

Personalmarketing
label: personnel marketing @en
label: HR marketing @en

Internes Marketing
label: internal marketing @en
broad match: Personalwerbung

Descriptor
type: Class

Standard-Thesaurus Wirtschaft
type: Dataset
type: ConceptScheme
label: STW Thesaurus for Economics @en

Unternehmensimage
type: Concept
type: Descriptor
label: Corporate image @en
label: Firm reputation @en
label: Firmenimage
label: Company reputation @en
label: Corporate reputation @en
label: Reputation von Unternehmen
related: Personalwerbung

Betriebliche Beschäftigungspolitik
type: Concept
type: Descriptor
label: Personal economics @en
label: Personalwirtschaft
label: Personalpolitik
label: Human Resource Management @en
label: Personalmanagement
label: Personalabteilung
label: HRM (Human resource management) @en
label: Human capital management @en
label: Betriebliches Personalwesen
label: Human resources management @en
label: Personalverwaltung
label: Human-resources management @en
label: Personalarbeit
label: Personalwirtschaftslehre
label: Personalwesen
narrower: Personalwerbung

Hiring
type: Concept
type: Descriptor
label: Recruitment @en
label: Rekrutierungspolitik
label: Einstellung von Personal
label: Personalrekrutierung
label: Personalbereitstellung
label: Personalsuche
label: E-recruiting @en
label: Personalanwerbung
label: Personaleinstellung
label: Personalbeschaffung
related: Personalwerbung

Personalentwicklung
type: Concept
type: Descriptor
label: Employee development @en
label: HRD (Human resource development) @en
label: Kompetenzentwicklung
label: Human resource development @en
label: Mitarbeiterentwicklung
related: Personalwerbung

Absatzbereich
type: Descriptor
type: Concept
label: Absatzmarketing
label: Absatzwirtschaft
label: Marketing
related: Personalwerbung

Personalwerbung
type: Concept
type: Descriptor
is part of: Standard-Thesaurus Wirtschaft
gvkppn: 091382831
label: Employer branding @en
label: Employer attractiveness @en
label: Arbeitgeberattraktivität
label: Internal marketing @en
label: Personalmarktforschung
label: Human resources marketing @en
label: Personalmarketing
label: Arbeitgebermarke
label: HR marketing @en
label: Internes Marketing
broader: B.04.02.01 Personalbeschaffung
broader: Betriebliche Beschäftigungspolitik
is in scheme: Standard-Thesaurus Wirtschaft
has narrower match: Internes Marketing
has narrower match: Employer Branding
related: Hiring
related: Mitarbeiterbindung
related: Unternehmensimage
related: Interne Markenführung
related: Absatzbereich
related: Personalentwicklung
related match: Personalimage
related match: Internal marketing
related match: Personalwerbung

Mitarbeiterbindung
type: Descriptor
type: Concept
label: Commitment in Organisationen
label: Employee commitment @en
label: Staff retention @en
label: Organizational commitment @en
label: Mitarbeiterloyalität
label: Organisational commitment @en
label: Employee retention @en
label: Personalbindung
label: Organisationales Commitment
label: Loyalität von Mitarbeitern
related: Personalwerbung

Interne Markenführung
type: Concept
type: Descriptor
label: Brand behavior @en
label: Behavioural branding @en
label: Behavioral branding @en
label: Brand behaviour @en
label: Internal branding @en
related: Personalwerbung

B.04.02.01 Personalbeschaffung
type: Concept
type: Thsys
label: B.04.02.01 Recruitment @en
label: Recruitment @en
label: Personalbeschaffung
narrower: Personalwerbung
notation: B.04.02.01

Personalwerbung
related match: Personalwerbung

Unternehmen / Personalmarketing
label: Employer branding
label: Personalmarketing

Internal marketing
label: Innerbetriebliches Marketing
label: Betriebsinternes Marketing
label: Unternehmen / Internes Marketing
label: Interner Markt
label: Internes Marketing
related match: Personalwerbung

Personalimage
label: Employer-Image
label: Arbeitgeberattraktivität
related match: Personalwerbung