Television advertisement
Fernsehwerbung
Werbung
Radiowerbung
Concept
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
An alternative lexical label for a resource.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relates a concept to a concept that is more general in meaning.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
is in scheme
Relates a resource (for example a concept) to a concept scheme in which it is included.
has narrower match
skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
The preferred lexical label for a resource, in a given language.
skos:related is disjoint with skos:broaderTransitive
has related
Relates a concept to a concept with which there is an associative semantic relationship.
has related match
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
television ad
commercial
television advertising
TV advertisement
TVCM
TV ad
television advertisement
Werbefernsehen
TVCF
TV commercial
TVC
television commercial
ad break
advert
Descriptor
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Media planning
Media selection
Werbemedium
Mediaplanung
Advertising media
Werbeträger
Television
Fernsehen
Schleichwerbung
Brand placement
Product placement
Product Placement
Branded entertainment
Produktplatzierung
TV ads
Television advertising
Television commercials
TV-Werbung
Werbespot
Rundfunkgebühr
Rundfunk- und Fernsehfinanzierung
Fernsehfinanzierung
Hörfunkfinanzierung
Fernsehgebühr
Broadcasting finance
Rundfunkfinanzierung
TV usage
TV-Nutzung
Fernsehnutzung
TV-Zuschauerverhalten
Television usage
Fernsehkonsum
Broadcasting Industry
W.19.03 Broadcasting Industry
Rundfunksektor
W.19.03 Rundfunksektor
B.07.04 Marketingkommunikation
Marketingkommunikation
Marketing communications
B.07.04 Marketing communications
Werbefilm
Werbefilme
Imagefilm
Reklamefilm
Commercial
Unterbrecherwerbung