Television advertisement
label: Fernsehwerbung @de
label: Werbung @de
label: Radiowerbung @de

Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has narrower match
sub property of: narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

has related match
sub property of: has related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.

television ad
label: commercial
label: television advertising
label: TV advertisement
label: TVCM
label: Fernsehwerbung @de
label: TV ad
label: television advertisement
label: Werbefernsehen @de
label: TVCF
label: Werbung @de
label: TV commercial
label: TVC
label: television commercial
label: ad break
label: advert

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
label: Standard-Thesaurus Wirtschaft @de

Media planning
type: Concept
type: Descriptor
label: Media selection
label: Werbemedium @de
label: Mediaplanung @de
label: Advertising media
label: Werbeträger @de
narrower: TV ads

Television
type: Descriptor
type: Concept
label: Fernsehen @de
related: TV ads

Brand placement
type: Descriptor
type: Concept
label: Schleichwerbung @de
label: Product placement
label: Product Placement @de
label: Branded entertainment
label: Produktplatzierung @de
related: TV ads

TV ads
type: Concept
type: Descriptor
is part of: STW Thesaurus for Economics
gvkppn: 091359554
label: Werbefernsehen @de
label: Television advertising
label: Television commercials
label: TV-Werbung @de
label: Fernsehwerbung @de
label: Werbespot @de
broader: Broadcasting Industry
broader: Marketing communications
broader: Media planning
is in scheme: STW Thesaurus for Economics
has narrower match: Commercial
has narrower match: Unterbrecherwerbung
related: Television
related: TV usage
related: Brand placement
related: Broadcasting finance
related match: Werbefilm

Broadcasting finance
type: Descriptor
type: Concept
label: Rundfunkgebühr @de
label: Rundfunk- und Fernsehfinanzierung @de
label: Fernsehfinanzierung @de
label: Hörfunkfinanzierung @de
label: Fernsehgebühr @de
label: Rundfunkfinanzierung @de
related: TV ads

TV usage
type: Descriptor
type: Concept
label: TV-Nutzung @de
label: Fernsehnutzung @de
label: TV-Zuschauerverhalten @de
label: Television usage
label: Fernsehkonsum @de
related: TV ads

Broadcasting Industry
type: Concept
type: Thsys
label: W.19.03 Broadcasting Industry
label: Rundfunksektor @de
label: W.19.03 Rundfunksektor @de
narrower: TV ads
notation: W.19.03

Marketing communications
type: Thsys
type: Concept
label: B.07.04 Marketingkommunikation @de
label: Marketingkommunikation @de
label: B.07.04 Marketing communications
narrower: TV ads
notation: B.07.04

Werbefilm
label: Werbefilme @de
label: Imagefilm @de
label: Reklamefilm @de
related match: TV ads

Commercial
label: Werbespot @de
broad match: TV ads

Unterbrecherwerbung
broad match: TV ads