Eventmarketing
Event marketing
Concept
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
An alternative lexical label for a resource.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relates a concept to a concept that is more general in meaning.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
is in scheme
Relates a resource (for example a concept) to a concept scheme in which it is included.
has narrower match
skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
The preferred lexical label for a resource, in a given language.
skos:related is disjoint with skos:broaderTransitive
has related
Relates a concept to a concept with which there is an associative semantic relationship.
has related match
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
Veranstaltung / Marketing
promotion of special events
event marketing
Event-Marketing
special events marketing
Live-Marketing
Veranstaltungsmarketing
Descriptor
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Event management
Erlebnismarketing
Experience marketing
Experiential marketing
Erlebnisorientierung
Erlebniswelten-Inszenierung
Veranstaltungsorganisation
Messeveranstalter
Kongressveranstalter
Konferenzveranstalter
Messebau
Schulungswirtschaft
Veranstaltungswirtschaft
Trade fair industry
Event industry
Ausstellungsorganisation
Messegesellschaft
Konferenzwirtschaft
Kongreßveranstalter
Tagungswirtschaft
Veranstaltungsgewerbe
Conference sector
Event-Agentur
Exhibition industry
Event sector
Messeindustrie
Event management agency
Konferenzservice
Kongresswirtschaft
Messewirtschaft
Kongreßwirtschaft
Exhibition services
Lifestyle
Lebensstil
Lebensweise
Veranstaltung
Event
Guerilla-Marketing
Guerilla marketing
Ambush marketing
B.07.04 Marketingkommunikation
Marketingkommunikation
Marketing communications
B.07.04 Marketing communications
W.27 Freizeitwirtschaft
Leisure industries
W.27 Leisure industries
Freizeitwirtschaft
W.21.03 Veranstaltungswirtschaft
W.21.03 Event sector
Erlebniskauf
Werbefahrt
Omnibuswerbefahrt
Buswerbefahrt
Verkaufsfahrt
Erlebnis-Marketing
Eventmanagement
Gefühl / Werbung
Erlebnisorientierte Werbung
Erlebniswerbung
Erlebnis / Werbung
Emotionale Werbung
Air-Design
Olfaktorisches Marketing
Duftmarketing