Eventmarketing
label: Event marketing @en

Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:altLabel is the class of RDF plain literals. @en
sub property of: label
definition: An alternative lexical label for a resource. @en

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree). @en
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning. @en

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch. @en
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch. @en

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included. @en

has narrower match
sub property of: narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes. @en

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:prefLabel is the class of RDF plain literals. @en
comment: A resource has no more than one value of skos:prefLabel per language tag. @en
sub property of: label
definition: The preferred lexical label for a resource, in a given language. @en

has related
comment: skos:related is disjoint with skos:broaderTransitive @en
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship. @en

has related match
sub property of: has related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes. @en

Veranstaltung / Marketing
label: promotion of special events @en
label: event marketing @en
label: Event-Marketing
label: Event marketing
label: special events marketing @en
label: Live-Marketing
label: Eventmarketing
label: Veranstaltungsmarketing

Descriptor
type: Class

Standard-Thesaurus Wirtschaft
type: Dataset
type: ConceptScheme
label: STW Thesaurus for Economics @en

Veranstaltungsmarketing
type: Descriptor
type: Concept
is part of: Standard-Thesaurus Wirtschaft
gvkppn: 09135787X
label: Event management @en
label: Event-Marketing
label: Erlebnismarketing
label: Experience marketing @en
label: Experiential marketing @en
label: Live-Marketing
label: Erlebnisorientierung
label: Erlebniswelten-Inszenierung
label: Event marketing @en
broader: B.07.04 Marketingkommunikation
broader: W.27 Freizeitwirtschaft
broader: W.21.03 Veranstaltungswirtschaft
is in scheme: Standard-Thesaurus Wirtschaft
has narrower match: Werbefahrt
has narrower match: Gefühl / Werbung
has narrower match: Air-Design
related: Guerilla-Marketing
related: Veranstaltung
related: Lebensstil
related: Veranstaltungsorganisation
related match: Erlebniskauf
related match: Erlebnis-Marketing

Veranstaltungsorganisation
type: Descriptor
type: Concept
label: Messeveranstalter
label: Kongressveranstalter
label: Konferenzveranstalter
label: Messebau
label: Schulungswirtschaft
label: Veranstaltungswirtschaft
label: Trade fair industry @en
label: Event industry @en
label: Ausstellungsorganisation
label: Messegesellschaft
label: Konferenzwirtschaft
label: Kongreßveranstalter
label: Tagungswirtschaft
label: Veranstaltungsgewerbe
label: Conference sector @en
label: Event-Agentur
label: Exhibition industry @en
label: Event sector @en
label: Messeindustrie
label: Event management agency @en
label: Konferenzservice
label: Kongresswirtschaft
label: Messewirtschaft
label: Kongreßwirtschaft
label: Exhibition services @en
related: Veranstaltungsmarketing

Lebensstil
type: Descriptor
type: Concept
label: Lifestyle
label: Lebensweise
related: Veranstaltungsmarketing

Veranstaltung
type: Descriptor
type: Concept
label: Event @en
related: Veranstaltungsmarketing

Guerilla-Marketing
type: Descriptor
type: Concept
label: Guerilla marketing @en
label: Ambush marketing @en
related: Veranstaltungsmarketing

B.07.04 Marketingkommunikation
type: Thsys
type: Concept
label: Marketingkommunikation
label: Marketing communications @en
label: B.07.04 Marketing communications @en
narrower: Veranstaltungsmarketing
notation: B.07.04

W.27 Freizeitwirtschaft
type: Thsys
type: Concept
label: Leisure industries @en
label: W.27 Leisure industries @en
label: Freizeitwirtschaft
narrower: Veranstaltungsmarketing
notation: W.27

W.21.03 Veranstaltungswirtschaft
type: Concept
type: Thsys
label: Event sector @en
label: Veranstaltungswirtschaft
label: W.21.03 Event sector @en
narrower: Veranstaltungsmarketing
notation: W.21.03

Erlebniskauf
related match: Veranstaltungsmarketing

Werbefahrt
label: Omnibuswerbefahrt
label: Buswerbefahrt
label: Verkaufsfahrt
broad match: Veranstaltungsmarketing

Erlebnis-Marketing
label: Erlebnismarketing
related match: Veranstaltungsmarketing

Veranstaltung / Marketing
label: Event marketing
label: Eventmanagement
label: Eventmarketing
label: Event-Marketing
label: Veranstaltungsmarketing
label: Live-Marketing

Gefühl / Werbung
label: Erlebnisorientierte Werbung
label: Erlebniswerbung
label: Erlebnis / Werbung
label: Emotionale Werbung
broad match: Veranstaltungsmarketing

Air-Design
label: Olfaktorisches Marketing
label: Duftmarketing
broad match: Veranstaltungsmarketing