Sponsor (commercial)

sponsorship
label: sponsor
label: Sponsoring @de

Concept
type: Class

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has narrower match
sub property of: has narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

has narrower
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more specific in meaning.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

patron
label: Sponsorin @de
label: Sponsor @de
label: sponsor

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
label: Standard-Thesaurus Wirtschaft @de

Business communication
type: Descriptor
type: Concept
label: Imagepflege @de
label: PR (Public Relations)
label: Corporate communications
label: Betriebliche Informationspolitik @de
label: Wirtschaftskommunikation @de
label: Corporate communication
label: Öffentlichkeitsarbeit @de
label: Public relations
narrower: Sponsorship

Fund raising
type: Concept
type: Descriptor
label: Fundraising
label: Fund-raising
label: Donation
label: Spenden @de
label: Spendensammlung @de
related: Sponsorship

Brand placement
type: Descriptor
type: Concept
label: Schleichwerbung @de
label: Product placement
label: Product Placement @de
label: Branded entertainment
label: Produktplatzierung @de
related: Sponsorship

Sponsorship
type: Concept
type: Descriptor
is part of: STW Thesaurus for Economics
gvkppn: 091390990
label: Sponsoring @de
broader: Cultural sector
broader: Marketing communications
broader: Business communication
broader: W.31 Sports
is in scheme: STW Thesaurus for Economics
has narrower match: Soziosponsoring
has narrower match: Namenssponsoring
has narrower match: Mäzenin
has narrower match: Sportsponsoring
has narrower match: Mäzen
has narrower match: Kultursponsoring
narrower: Cause-related marketing
related: Sports financing
related: Fund raising
related: Arts funding
related: Brand placement

Arts funding
type: Descriptor
type: Concept
label: Kulturausgaben @de
label: Kunstförderung @de
label: Financing culture
label: Kulturfinanzierung @de
related: Sponsorship

Cause-related marketing
type: Descriptor
type: Concept
label: Cause-Related Marketing @de
label: Cause marketing
broader: Sponsorship

Sports financing
type: Descriptor
type: Concept
label: Sportfinanzierung @de
label: Sportförderung @de
label: Sport funding
related: Sponsorship

Marketing communications
type: Thsys
type: Concept
label: B.07.04 Marketingkommunikation @de
label: Marketingkommunikation @de
label: B.07.04 Marketing communications
narrower: Sponsorship
notation: B.07.04

W.31 Sports
type: Concept
type: Thsys
label: W.31 Sport @de
label: Sport @de
label: Sports
narrower: Sponsorship
notation: W.31

Cultural sector
type: Concept
type: Thsys
label: W.28 Kultursektor @de
label: Kultursektor @de
label: W.28 Cultural sector
narrower: Sponsorship
notation: W.28

Sportsponsoring
label: Sport / Sponsoring @de
broad match: Sponsorship

Kultursponsoring
label: Kunstsponsoring @de
label: Unternehmen / Kultursponsoring @de
broad match: Sponsorship

Sponsor
label: Unternehmen / Sponsoring @de
label: Sponsoring @de

Soziosponsoring
label: Sozialsponsoring @de
broad match: Sponsorship

Mäzen
label: Mäzenat @de
label: Wohltäter <Mäzenatentum> @de
broad match: Sponsorship

Mäzenin
label: Mäzenatin @de
label: Wohltäterin <Mäzenatentum> @de
broad match: Sponsorship

Namenssponsoring
label: Name-Sponsoring @de
broad match: Sponsorship

eco-sponsoring
label: Kultursponsoring @de
label: Sponsoring @de
label: Social Sponsoring @de
label: social sponsoring
label: Ökosponsoring @de
label: cultural sponsoring
label: Mäzen @de
label: sponsoring