Product placement
label: Produktplatzierung @de

Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

has related match
sub property of: has related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.

surreptitious advertising
label: Schleichwerbung @de
related match: Brand placement

embedded marketing
label: Werbeintegration @de
label: Produktbeistellung @de
label: Product-Placement @de
label: Produktplatzierung @de
label: product placement
label: placement marketing

Branded entertainment
label: Branded Entertainment @de
related match: Brand placement

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
label: Standard-Thesaurus Wirtschaft @de

Advertising
type: Descriptor
type: Concept
label: Werbung @de
narrower: Brand placement

Brand placement
type: Descriptor
type: Concept
is part of: STW Thesaurus for Economics
gvkppn: 091384370
label: Schleichwerbung @de
label: Product placement
label: Product Placement @de
label: Branded entertainment
label: Produktplatzierung @de
broader: Marketing communications
broader: Advertising
is in scheme: STW Thesaurus for Economics
related: Sponsorship
related: TV ads
related match: separation principle
related match: Schleichwerbung
related match: Branded entertainment
related match: surreptitious advertising

Sponsorship
type: Descriptor
type: Concept
label: Sponsoring @de
related: Brand placement

TV ads
type: Concept
type: Descriptor
label: Werbefernsehen @de
label: Television advertising
label: Television commercials
label: TV-Werbung @de
label: Fernsehwerbung @de
label: Werbespot @de
related: Brand placement

Marketing communications
type: Thsys
type: Concept
label: B.07.04 Marketingkommunikation @de
label: Marketingkommunikation @de
label: B.07.04 Marketing communications
narrower: Brand placement
notation: B.07.04

Product placement
label: Productplacement @de
label: Produktplatzierung @de

Schleichwerbung
related match: Brand placement

masked advertising
label: Schleichwerbung @de

product placement
label: Product Placement @de

separation principle
label: Trennungsgrundsatz @de
related match: Brand placement