Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:altLabel is the class of RDF plain literals. @en
sub property of: label
definition: An alternative lexical label for a resource. @en

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree). @en
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning. @en

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch. @en
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch. @en

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included. @en

has narrower match
sub property of: narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes. @en

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:prefLabel is the class of RDF plain literals. @en
comment: A resource has no more than one value of skos:prefLabel per language tag. @en
sub property of: label
definition: The preferred lexical label for a resource, in a given language. @en

has related
comment: skos:related is disjoint with skos:broaderTransitive @en
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship. @en

has related match
sub property of: has related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes. @en

Kundenanalyse
label: customer analysis @en
label: customer tracking @en
label: Kundenverkehrsanalyse
label: Kundenstrukturanalyse
label: Kundenlaufstudie

Descriptor
type: Class

Standard-Thesaurus Wirtschaft
type: Dataset
type: ConceptScheme
label: STW Thesaurus for Economics @en

Marktforschung
type: Descriptor
type: Concept
label: Market research @en
label: Marketing research @en
label: Absatzforschung
narrower: Kundenverkehrsanalyse

Kundenverkehrsanalyse
type: Concept
type: Descriptor
is part of: Standard-Thesaurus Wirtschaft
gvkppn: 091373239
label: Customer analysis @en
label: Kundenanalyse
label: Kundenlaufstudie
label: Customer tracking @en
label: Kundenstrukturanalyse
broader: Handelsmanagement
broader: Marktforschung
is in scheme: Standard-Thesaurus Wirtschaft
has narrower match: Kundenprofil
has narrower match: Kundenforschung
related: Kundendaten
related: Kundinnen
related: Handelsmarketing
related match: Kundenstruktur

Handelsmarketing
type: Descriptor
type: Concept
label: Retail marketing @en
label: Einzelhandelsmarketing
related: Kundenverkehrsanalyse

Kundinnen
type: Concept
type: Descriptor
label: Käufer
label: Customers @en
label: Kunden
label: Käuferinnen
related: Kundenverkehrsanalyse

Kundendaten
type: Descriptor
type: Concept
label: Kundeninformationssystem
label: Database marketing @en
label: Customer data @en
label: Kunden-Informationssystem
label: Kundendatenbank
related: Kundenverkehrsanalyse

Marktforschung
type: Concept
type: Thsys
label: Market research @en
label: B.07.06 Market research @en
label: B.07.06 Marktforschung
narrower: Kundenverkehrsanalyse
notation: B.07.06

Handelsmanagement
type: Thsys
type: Concept
label: W.10.05.01 Handelsmanagement
label: Retail management @en
label: W.10.05.01 Retail management @en
narrower: Kundenverkehrsanalyse
notation: W.10.05.01

Kundenstruktur
label: Kundschaftsstruktur
label: Kunde / Struktur
related match: Kundenverkehrsanalyse

Kundenanalyse

Kundenforschung
label: Kundenfrequenzanalyse
label: Kundenstromanalyse
label: Kundenlaufstudie
broad match: Kundenverkehrsanalyse

Kundenprofil
label: Kunde / Profil
label: Kundendaten / Profil
label: Kunde / Kaufverhalten / Profil
broad match: Kundenverkehrsanalyse