Concept
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
An alternative lexical label for a resource.
has broader match
skos:broadMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relates a concept to a concept that is more general in meaning.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
is in scheme
Relates a resource (for example a concept) to a concept scheme in which it is included.
has narrower match
skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
Relates a concept to a concept that is more specific in meaning.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
The preferred lexical label for a resource, in a given language.
skos:related is disjoint with skos:broaderTransitive
has related
Relates a concept to a concept with which there is an associative semantic relationship.
has related match
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
advertising strategy
Werbekonzeption
advertising planning
Werbebotschaft
Werbekampagne
Werbestrategie
Werbeplanung
Descriptor
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Marketingstrategie
Marketingpolitik
Market-orientated perspective
Marktorientierte Unternehmensführung
Marketing management
Marketing-Kommunikation
Marketing implementation
Marketing mix
Kommunikationspolitik im Marketing
Marketingmanagement
Marketingkonzeption
Marketing strategy
Marketingplanung
Media planning
Media selection
Werbemedium
Mediaplanung
Advertising media
Werbeträger
Advertising strategy
Advertising planning
Public-Relations-Agentur
Werbeagentur
Advertising agency
Media-Agentur
Werbewirtschaft
Kommunikationsagentur
Marketing services
Advertising industry
Werbung
Advertising
Customer segmentation
Target group
Kundensegmentierung
Konsumententypologie
Segmentierung von Konsumenten
Zielgruppe
Planung
Planning
Vorgabe
Plan
Mediamix-Strategie
Media mix
Werbemix
Crossmedia marketing
B.07.04 Marketingkommunikation
Marketingkommunikation
Marketing communications
B.07.04 Marketing communications
W.21.02 Advertising industry and opinion polling
Advertising industry and opinion polling
Werbewirtschaft und Meinungsforschung
W.21.02 Werbewirtschaft und Meinungsforschung
Werbeträgerplanung
Werbung / Planung
Werbung / Konzeption
Werbung / Strategie
Werbepolitik
Markt-Media-Studie
Marketingmodell
Werbebudget
Werbeetat
Werbeaussage
Werbeversprechen
Werbeinhalt
Mediadaten
Media-Daten
Kampagne