Music in advertising
label: Werbemusik @de

Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

has close match
sub property of: mappingRelation
definition: skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of "compound errors" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property.

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
sub property of: has close match
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

production music
label: Sound-Branding @de
label: Audio Branding @de
label: Soundbranding @de
label: Sound Branding @de
label: audio branding
label: akustische Markenführung @de
label: Audio-Branding @de
label: Acoustic branding @de
label: Sound branding @de
label: Audio-branding @de
label: Acoustic Branding @de

jingle
label: music in advertising
label: advertising music
label: Werbemusik @de
label: advert music
label: commercial jingle
label: commercial song
label: Werbesong @de
label: advertising jingle
label: advertisement music

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
label: Standard-Thesaurus Wirtschaft @de

Store flyers
type: Descriptor
type: Concept
label: Werbegeschenk @de
label: Warenprobe @de
label: Handzettel @de
label: Promotional giveaways
label: Promotional materials
label: Werbemittel @de
label: Werbeartikel @de
narrower: Sonic branding

Sonic branding
type: Concept
type: Descriptor
is part of: STW Thesaurus for Economics
gvkppn: 091400201
label: Advertising music
label: Werbemusik @de
label: Sound branding
label: Werbe-Jingle @de
label: Acoustic branding
label: Akustische Markenführung @de
label: Audio branding
broader: Store flyers
broader: Marketing communications
broader: Music
is in scheme: STW Thesaurus for Economics

Music
type: Descriptor
type: Concept
label: Musik @de
label: Gesang @de
narrower: Sonic branding

Marketing communications
type: Thsys
type: Concept
label: B.07.04 Marketingkommunikation @de
label: Marketingkommunikation @de
label: B.07.04 Marketing communications
narrower: Sonic branding
notation: B.07.04

Jingle
label: Werbejingle @de

Sound Branding
label: Audio Branding @de
label: Klangmarke @de
label: Hörmarke @de
label: Akustische Markenführung @de