Music in advertising
Werbemusik
Concept
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
An alternative lexical label for a resource.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relates a concept to a concept that is more general in meaning.
has close match
skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of "compound errors" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
is in scheme
Relates a resource (for example a concept) to a concept scheme in which it is included.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
The preferred lexical label for a resource, in a given language.
Sound-Branding
Audio Branding
Soundbranding
Sound Branding
production music
audio branding
akustische Markenführung
Audio-Branding
Acoustic branding
Sound branding
Audio-branding
Acoustic Branding
jingle
music in advertising
advertising music
advert music
commercial jingle
commercial song
Werbesong
advertising jingle
advertisement music
Descriptor
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Store flyers
Werbegeschenk
Warenprobe
Handzettel
Promotional giveaways
Promotional materials
Werbemittel
Werbeartikel
Sonic branding
Advertising music
Werbe-Jingle
Akustische Markenführung
Audio branding
Musik
Music
Gesang
B.07.04 Marketingkommunikation
Marketingkommunikation
Marketing communications
B.07.04 Marketing communications
Jingle
Werbejingle
Klangmarke
Hörmarke