Produktdifferenzierung
label: Product differentiation @en

Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:altLabel is the class of RDF plain literals. @en
sub property of: label
definition: An alternative lexical label for a resource. @en

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree). @en
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning. @en

has close match
sub property of: mappingRelation
definition: skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of "compound errors" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property. @en

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch. @en
sub property of: has close match
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch. @en

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included. @en

has narrower match
sub property of: narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes. @en

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:prefLabel is the class of RDF plain literals. @en
comment: A resource has no more than one value of skos:prefLabel per language tag. @en
sub property of: label
definition: The preferred lexical label for a resource, in a given language. @en

has related
comment: skos:related is disjoint with skos:broaderTransitive @en
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship. @en

Produktdifferenzierung
label: product differentiation @en

Variantenvielfalt
label: Product variety management @en
label: Variantenmanagement

Descriptor
type: Class

Standard-Thesaurus Wirtschaft
type: Dataset
type: ConceptScheme
label: STW Thesaurus for Economics @en

Produktpositionierung
type: Descriptor
type: Concept
label: Teilmarkt
label: Segmented markets @en
label: Market segmentation @en
label: Segmentierung von Märkten
label: Marktsegmentierung
related: Variantenmanagement

Intraindustrieller Handel
type: Descriptor
type: Concept
label: Intra-industry trade @en
label: Intrasektoraler Außenhandel
related: Variantenmanagement

Produktportfolio
type: Descriptor
type: Concept
label: Product management @en
label: Produktpolitik
label: Product strategy @en
label: Product portfolio @en
label: Produktmanagement
narrower: Variantenmanagement

Variantenmanagement
type: Concept
type: Descriptor
is part of: Standard-Thesaurus Wirtschaft
gvkppn: 091384400
label: Product variety @en
label: Produktvarianten
label: Produktdifferenzierung
label: Product differentiation @en
label: Product assortment @en
broader: Produktportfolio
broader: B.07.02 Produktmanagement
broader: V.10.03 Wettbewerbsstrategie
is in scheme: Standard-Thesaurus Wirtschaft
has narrower match: Vertikale Produktdifferenzierung
has narrower match: Produktvariation
has narrower match: Emotionale Produktdifferenzierung
has narrower match: Sondermodell
has narrower match: Differenzierungsstrategie
related: Intraindustrieller Handel
related: Monopolistischer Wettbewerb
related: Produktpositionierung

Monopolistischer Wettbewerb
type: Descriptor
type: Concept
label: Monopolistic competition @en
label: Monopolistische Konkurrenz
label: Heterogenes Polypol
related: Variantenmanagement

V.10.03 Wettbewerbsstrategie
type: Thsys
type: Concept
label: V.10.03 Competitive strategy @en
label: Competitive strategy @en
label: Wettbewerbsstrategie
narrower: Variantenmanagement
notation: V.10.03

B.07.02 Produktmanagement
type: Thsys
type: Concept
label: Product management @en
label: Produktmanagement
label: B.07.02 Product management @en
narrower: Variantenmanagement
notation: B.07.02

Differenzierung / Marketing
label: Leistungsdifferenzierung <Marketing>
label: Produktvielfalt
label: Produktdifferenzierung

Produktvariation
label: Temporäre Produktdifferenzierung
label: Produktvariante
broad match: Variantenmanagement

Sondermodell
label: Sondervariante
broad match: Variantenmanagement

Differenzierungsstrategie
label: Leistungsführerschaft
label: Competitive-differentiation-strategy
label: Produktdifferenzierung / Wettbewerbsstrategie
broad match: Variantenmanagement

Emotionale Produktdifferenzierung
label: Gefühl / Produktdifferenzierung
broad match: Variantenmanagement

Vertikale Produktdifferenzierung
broad match: Variantenmanagement