Marketing channel

distributor
label: Vertriebshändler @de

Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has narrower match
sub property of: has narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

has narrower
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more specific in meaning.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

marketing channel
label: distribution channel
label: Vertriebsweg @de
label: Distributionsweg @de
label: Distributionskanal @de

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
label: Standard-Thesaurus Wirtschaft @de

Marketing channel
type: Concept
type: Descriptor
is part of: STW Thesaurus for Economics
gvkppn: 091398541
label: Distributionsweg @de
label: Absatzweg @de
label: Absatzkanal @de
label: Vertriebsweg @de
label: Distributionskanal @de
label: Vertriebskanal @de
label: Distribution channel
label: Vertriebsform @de
broader: Materials management and logistics
broader: Distribution
is in scheme: STW Thesaurus for Economics
has narrower match: Vertriebsorganisation
narrower: Field sales force
narrower: Stationary trade
narrower: Mail order business
narrower: Multi-channel marketing
related: Distribution management
related: Retail format

Field sales force
type: Descriptor
type: Concept
label: Außendienst @de
label: Verkaufsaußendienst @de
broader: Marketing channel

Mail order business
type: Descriptor
type: Concept
label: Distance selling
label: TV shopping
label: Versandhandel @de
label: Versandhaus @de
label: Mail order
label: Teleshopping
label: Großversand @de
label: Distanzhandel @de
label: TV home shopping
label: Catalog shopping
broader: Marketing channel

Retail format
type: Concept
type: Descriptor
label: Betriebstyp des Handels @de
label: Handelsbetriebsform @de
label: Betriebsform des Handels @de
label: Betriebsform @de
related: Marketing channel

Distribution management
type: Concept
type: Descriptor
label: Vertriebsmanagement @de
label: Distribution logistics
label: Vertrieb @de
label: Distributionslogistik @de
label: Physical distribution
label: Marketing logistics
label: Vertriebssteuerung @de
related: Marketing channel

Multi-channel marketing
type: Descriptor
type: Concept
label: Mehrkanalsystem @de
label: Cross-channel marketing
label: Omnichannel
label: Multikanalvertrieb @de
label: Omni-Channel @de
label: Multichannel strategy
broader: Marketing channel

Stationary trade
type: Descriptor
type: Concept
label: Stationärer Handel @de
label: Stationary retail trade
broader: Marketing channel

Materials management and logistics
type: Thsys
type: Concept
label: B.05 Materialwirtschaft und Logistik @de
label: Materialwirtschaft und Logistik @de
label: B.05 Materials management and logistics
narrower: Marketing channel
notation: B.05

Distribution
type: Concept
type: Thsys
label: B.07.05 Distribution
narrower: Marketing channel
notation: B.07.05

Vertriebsorganisation
label: Absatzorganisation @de
label: Verkaufsorganisation @de
label: Vertragliches Vertriebssystem <Vertriebsorganisation> @de
label: Vertriebssystem @de
broad match: Marketing channel

Absatzkette
label: Vertriebskanal @de
label: Marktkanal @de
label: Absatzweg @de
label: Distributionskanal @de
label: Distributionsweg @de
label: Absatzkanal @de
label: Vertriebsweg @de