public relations
label: Öffentlichkeitsarbeit @de

Public relations
label: Öffentlichkeitsarbeit @de

public relations
label: Public relations @de

Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has narrower match
sub property of: has narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

has narrower
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more specific in meaning.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

has related match
sub property of: has related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.

public relations
label: Public Relation @de
label: Kommunikationsmanagement @de
label: PR-Agentur @de
label: PR activity
label: Öffentlichkeitsarbeit @de
label: Außenkommunikation @de
label: Presse- und Öffentlichkeitsarbeit @de
label: Public Relations @de
label: public relation
label: ÖA @de
label: PR

institutional communication
label: corporate communications
label: comms
label: Unternehmenskommunikation @de
label: corporate communication
broad match: Public relations

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
label: Standard-Thesaurus Wirtschaft @de

Corporate image
type: Concept
type: Descriptor
label: Unternehmensimage @de
label: Firm reputation
label: Firmenimage @de
label: Company reputation
label: Corporate reputation
label: Reputation von Unternehmen @de
related: Public relations

Internal information sharing
type: Descriptor
type: Concept
label: Betriebsinterne Kommunikation @de
label: Intraorganizational communication
label: Unternehmensinterne Kommunikation @de
label: Innerbetriebliche Information @de
label: Interne Information @de
label: Mitarbeiterinformation @de
label: Mitarbeiterkommunikation @de
label: Interne Kommunikation @de
label: Internal communication
label: Interner Informationsaustausch @de
label: Interne Unternehmenskommunikation @de
related: Public relations

Public relations
type: Concept
type: Descriptor
is part of: STW Thesaurus for Economics
gvkppn: 091381185
label: Betriebliche Informationspolitik @de
label: Wirtschaftskommunikation @de
label: Corporate communications
label: PR (Public Relations)
label: Business communication
label: Öffentlichkeitsarbeit @de
label: Imagepflege @de
label: Corporate communication
broader: Communication
broader: Corporate information and communication
broader: Marketing communications
broader: Communications and media
is in scheme: STW Thesaurus for Economics
has narrower match: Imagepflege
has narrower match: Kommunikationspolitik
has narrower match: institutional communication
has narrower match: Pressearbeit
has narrower match: Tag der offenen Tür
has narrower match: Imagepolitik
narrower: Sponsorship
narrower: Investor relations
related: Disclosure requirements
related: Greenwashing
related: Corporate image
related: Internal information sharing
related: Entrepreneurial ecosystem
related: Recommender system
related match: Corporate Communication

Communication
type: Descriptor
type: Concept
label: Kommunikation @de
narrower: Public relations

Disclosure requirements
type: Descriptor
type: Concept
label: Publizitätspflicht @de
label: Offenlegung von Unternehmensdaten @de
label: Unternehmenspublizität @de
label: Veröffentlichungspflicht @de
label: Corporate disclosure
label: Freiwillige Unternehmenspublizität @de
label: Voluntary disclosure
related: Public relations

Sponsorship
type: Descriptor
type: Concept
label: Sponsoring @de
broader: Public relations

Investor relations
type: Descriptor
type: Concept
label: Investor Relations @de
label: Finanzkommunikation @de
broader: Public relations

Recommender system
type: Concept
type: Descriptor
label: Empfehlungssystem @de
label: Personalization
label: Recommendation system
label: Personalisierung @de
label: Recommender-System @de
related: Public relations

Entrepreneurial ecosystem
type: Concept
type: Descriptor
label: Organisation-Umwelt-Beziehungen @de
label: Betriebliches Umfeld @de
label: Gesellschaftliches Umfeld des Betriebs @de
label: Betriebliche Umwelt @de
label: Unternehmensumfeld @de
label: Unternehmensumwelt @de
label: Unternehmerisches Ökosystem @de
label: Business environment
related: Public relations

Greenwashing
type: Descriptor
type: Concept
label: Greenwash
label: Green-washing
related: Public relations

Communications and media
type: Thsys
type: Concept
label: Kommunikation und Medien @de
label: N.08.04 Communications and media
label: N.08.04 Kommunikation und Medien @de
narrower: Public relations
notation: N.08.04

Corporate information and communication
type: Concept
type: Thsys
label: B.01.03 Betriebliche Information und Kommunikation @de
label: Betriebliche Information und Kommunikation @de
label: B.01.03 Corporate information and communication
narrower: Public relations
notation: B.01.03

Marketing communications
type: Thsys
type: Concept
label: B.07.04 Marketingkommunikation @de
label: Marketingkommunikation @de
label: B.07.04 Marketing communications
narrower: Public relations
notation: B.07.04

PR
label: Public Relations @de
label: Öffentlichkeitsarbeit @de

Pressearbeit
label: Öffentlichkeitsarbeit / Presse @de
broad match: Public relations

Imagepflege
broad match: Public relations

Tag der offenen Tür
broad match: Public relations

Kommunikationspolitik
broad match: Public relations

Corporate Communication
related match: Public relations

Imagepolitik
broad match: Public relations

public relations work
label: corporate design
label: Corporate Design @de
label: Public Relations @de
label: Öffentlichkeitsarbeit @de