Marktstudie
label: market research @en
label: Marktanalyse
label: Marktforschung
label: market studies @en
label: market analysis @en
label: Markterhebung
label: market surveys @en

Marktforschung
label: Market research @en

Marktanalyse
label: market research @en
label: market analysis @en
label: Marktforschung

Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:altLabel is the class of RDF plain literals. @en
sub property of: label
definition: An alternative lexical label for a resource. @en

has broader match
sub property of: mappingRelation
sub property of: has broader
definition: skos:broadMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes. @en

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree). @en
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning. @en

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch. @en
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch. @en

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included. @en

has narrower match
sub property of: has narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes. @en

has narrower
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree). @en
sub property of: Transitive
definition: Relates a concept to a concept that is more specific in meaning. @en

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:prefLabel is the class of RDF plain literals. @en
comment: A resource has no more than one value of skos:prefLabel per language tag. @en
sub property of: label
definition: The preferred lexical label for a resource, in a given language. @en

has related
comment: skos:related is disjoint with skos:broaderTransitive @en
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship. @en

has related match
sub property of: has related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes. @en

Marktforschung
label: market research @en
label: Absatzforschung

Descriptor
type: Class

Standard-Thesaurus Wirtschaft
type: Dataset
type: ConceptScheme
label: STW Thesaurus for Economics @en

Auslandsmarktinformation
type: Descriptor
type: Concept
label: Internationale Marktforschung
label: Exportmarktforschung
label: International marketing research @en
label: Auslandsmarktforschung
label: Außenhandelsinformation
label: Export market information @en
broader: Absatzforschung

Absatzbereich
type: Descriptor
type: Concept
label: Absatzmarketing
label: Absatzwirtschaft
label: Marketing
related: Absatzforschung

Absatzforschung
type: Concept
type: Descriptor
is part of: Standard-Thesaurus Wirtschaft
gvkppn: 091376394
label: Market research @en
label: Marktforschung
label: Marketing research @en
has broader match: Marketingforschung
broader: Werbewirtschaft und Meinungsforschung
broader: Marktforschung
broader: Sozialforschung
is in scheme: Standard-Thesaurus Wirtschaft
has narrower match: Imageforschung
has narrower match: Nachfrageermittlung
has narrower match: Minitestmarkt
has narrower match: Beschaffungsforschung
has narrower match: Marktpotential
has narrower match: Marktforschungsinstitut
has narrower match: Markttest
has narrower match: Absatzmarktforschung
has narrower match: Einstellungsforschung
has narrower match: Konkurrenzerkundung
has narrower match: Regionale Marktforschung
has narrower match: Bedarfsforschung
has narrower match: Werbeforschung
has narrower match: Marktbeobachtung
has narrower match: Aktienmarktanalyse
has narrower match: Marketingforschung
narrower: Auslandsmarktinformation
narrower: Kundenverkehrsanalyse
narrower: Marktanalyse
narrower: Web-Controlling
related: Umfrageforschung
related: Marketingtheorie
related: Absatzbereich
related match: Marktforscher
related match: Marketingforschung

Umfrageforschung
type: Descriptor
type: Concept
label: Einstellungsforschung
label: Demoskopie
label: Akzeptanzforschung
label: Bevölkerungsbefragung
label: Public opinion polling @en
label: Meinungsforschung
label: Opinion poll @en
label: Meinungsumfrage
related: Absatzforschung

Kundenverkehrsanalyse
type: Concept
type: Descriptor
label: Customer analysis @en
label: Kundenanalyse
label: Kundenlaufstudie
label: Customer tracking @en
label: Kundenstrukturanalyse
broader: Absatzforschung

Sozialforschung
type: Descriptor
type: Concept
label: Social research @en
label: Empirische Sozialforschung
narrower: Absatzforschung

Marketingtheorie
type: Descriptor
type: Concept
label: Marketing theory @en
label: Marketingwissenschaft
related: Absatzforschung

Web-Controlling
type: Concept
type: Descriptor
label: Web tracking @en
label: Web mining @en
label: Netnographie
label: Clickstream-Analyse
label: Web site traffic @en
label: Web analytics @en
label: Webanalyse
label: Webstatistik
label: Web-Monitoring
label: Logfile-Analyse
broader: Absatzforschung

Marktanalyse
type: Descriptor
type: Concept
label: Market analysis @en
label: Marktprognose
label: Marktbeobachtung
broader: Absatzforschung

Marktforschung
type: Concept
type: Thsys
label: Market research @en
label: B.07.06 Market research @en
label: B.07.06 Marktforschung
narrower: Absatzforschung
notation: B.07.06

Werbewirtschaft und Meinungsforschung
type: Concept
type: Thsys
label: W.21.02 Advertising industry and opinion polling @en
label: Advertising industry and opinion polling @en
label: W.21.02 Werbewirtschaft und Meinungsforschung
narrower: Absatzforschung
notation: W.21.02

Marktforschung

Bedarfsforschung
has broader match: Absatzforschung

Nachfrageermittlung
has broader match: Absatzforschung

Aktienmarktanalyse
has broader match: Absatzforschung

Beschaffungsforschung
label: Beschaffung / Marktforschung
label: Beschaffungsmarktforschung
label: Beschaffungsmarkt / Marktforschung
has broader match: Absatzforschung

Einstellungsforschung
has broader match: Absatzforschung

Imageforschung
label: Imageanalyse
has broader match: Absatzforschung

Konkurrenzerkundung
label: Konkurrenzforschung
label: Konkurrenzuntersuchung
label: Competitive Intelligence
label: Wettbewerbsanalyse
label: Konkurrenzanalyse
has broader match: Absatzforschung

Marktbeobachtung
has broader match: Absatzforschung

Marktforschungsinstitut
label: Marktforschungsunternehmen
label: Marktforschung / Unternehmen
has broader match: Absatzforschung

Markttest
has broader match: Absatzforschung

Marktpotential
label: Marktpotenzial
has broader match: Absatzforschung

Marketingforschung
label: Marketing research
label: Absatzforschung <Marketingforschung>
has broader match: Absatzforschung
has narrower match: Absatzforschung
related match: Absatzforschung

Absatzmarktforschung
label: Absatzforschung <Absatzmarktforschung>
label: Absatzmarkt / Marktforschung
has broader match: Absatzforschung

Minitestmarkt
label: Minimarkttest
has broader match: Absatzforschung

Marktforscher
related match: Absatzforschung

Regionale Marktforschung
label: Regionalmarktforschung
has broader match: Absatzforschung

Werbeforschung
has broader match: Absatzforschung

Marktforschung
label: market research @en