Marketing information system

Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has narrower match
sub property of: narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

marketing information system
label: IT-gestütztes Marketing @de
label: Marketing-Informationssystem @de
label: Marketing information system

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
label: Standard-Thesaurus Wirtschaft @de

Marketing
type: Descriptor
type: Concept
label: Absatzbereich @de
label: Absatzmarketing @de
label: Absatzwirtschaft @de
narrower: Marketing information system

Marketing information system
type: Concept
type: Descriptor
is part of: STW Thesaurus for Economics
gvkppn: 091376300
label: Marketing-Informationssystem @de
label: IT-gestütztes Marketing @de
label: Computer-assisted marketing
broader: Corporate information systems
broader: Computerized method
broader: Marketing management
broader: Marketing
is in scheme: STW Thesaurus for Economics
has narrower match: Database-Marketing
has narrower match: Adressverwaltung
related: Database marketing
related: Sales force automation system

Sales force automation system
type: Descriptor
type: Concept
label: CAS (Computer-aided selling) @de
label: Sales information system
label: Computer-aided selling
label: SFA system
label: CRM-System @de
label: Vertriebs-Informationssystem @de
label: VIS (Vertriebsinformationssystem) @de
label: SFAS (Sales force automation system)
related: Marketing information system

Computerized method
type: Concept
type: Descriptor
label: Computerunterstütztes Verfahren @de
label: Rechnerunterstützung @de
label: Computeranwendung @de
label: Computergestützte Methode @de
label: Computerunterstützung @de
label: Elektronisches Verfahren @de
label: Computergestütztes Verfahren @de
label: Computerization
narrower: Marketing information system

Database marketing
type: Descriptor
type: Concept
label: Kundendaten @de
label: Kundeninformationssystem @de
label: Customer data
label: Kunden-Informationssystem @de
label: Kundendatenbank @de
related: Marketing information system

Marketing management
type: Thsys
type: Concept
label: Marketingmanagement @de
label: B.07.01 Marketing management
label: B.07.01 Marketingmanagement @de
narrower: Marketing information system
notation: B.07.01

Corporate information systems
type: Concept
type: Thsys
label: Betriebliche Anwendungssysteme @de
label: B.09.03 Corporate information systems
label: B.09.03 Betriebliche Anwendungssysteme @de
narrower: Marketing information system
notation: B.09.03

Marketinginformationssystem
label: Informationssystem / Marketing @de
label: MAIS <Marketing-Informationssystem> @de
label: Marketing / Informationssystem @de

Adressverwaltung
label: Adressenverwaltung @de
label: Anschrift / Datenverwaltung @de
label: Adresse / Datenverwaltung @de
broad match: Marketing information system

Database-Marketing
label: Data base marketing @de
label: Database marketing @de
broad match: Marketing information system