Marketing information system
Concept
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
An alternative lexical label for a resource.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relates a concept to a concept that is more general in meaning.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
is in scheme
Relates a resource (for example a concept) to a concept scheme in which it is included.
has narrower match
skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
The preferred lexical label for a resource, in a given language.
skos:related is disjoint with skos:broaderTransitive
has related
Relates a concept to a concept with which there is an associative semantic relationship.
marketing information system
IT-gestütztes Marketing
Marketing-Informationssystem
Descriptor
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Absatzbereich
Absatzmarketing
Absatzwirtschaft
Marketing
Computer-assisted marketing
Sales force automation system
CAS (Computer-aided selling)
Sales information system
Computer-aided selling
SFA system
CRM-System
Vertriebs-Informationssystem
VIS (Vertriebsinformationssystem)
SFAS (Sales force automation system)
Computerunterstütztes Verfahren
Rechnerunterstützung
Computeranwendung
Computergestützte Methode
Computerized method
Computerunterstützung
Elektronisches Verfahren
Computergestütztes Verfahren
Computerization
Kundendaten
Kundeninformationssystem
Database marketing
Customer data
Kunden-Informationssystem
Kundendatenbank
Marketingmanagement
Marketing management
B.07.01 Marketing management
B.07.01 Marketingmanagement
Corporate information systems
Betriebliche Anwendungssysteme
B.09.03 Corporate information systems
B.09.03 Betriebliche Anwendungssysteme
Marketinginformationssystem
Informationssystem / Marketing
MAIS <Marketing-Informationssystem>
Marketing / Informationssystem
Adressverwaltung
Adressenverwaltung
Anschrift / Datenverwaltung
Adresse / Datenverwaltung
Database-Marketing
Data base marketing