Marketing
label: marketing @en

Marketing

Inverkehrbringen
label: Marketing
label: Absatzstruktur
label: Absatzpolitik
label: marketing @en
label: Vermarktung
label: marketing campaign @en
label: marketing policy @en
label: Absatz
label: marketing structure @en

Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:altLabel is the class of RDF plain literals. @en
sub property of: label
definition: An alternative lexical label for a resource. @en

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree). @en
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning. @en

has close match
sub property of: mappingRelation
definition: skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of "compound errors" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property. @en

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch. @en
sub property of: has close match
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch. @en

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included. @en

has narrower match
sub property of: has narrower
sub property of: mappingRelation
definition: skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes. @en

has narrower
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree). @en
sub property of: Transitive
definition: Relates a concept to a concept that is more specific in meaning. @en

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties. @en
comment: The range of skos:prefLabel is the class of RDF plain literals. @en
comment: A resource has no more than one value of skos:prefLabel per language tag. @en
sub property of: label
definition: The preferred lexical label for a resource, in a given language. @en

has related
comment: skos:related is disjoint with skos:broaderTransitive @en
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship. @en

has related match
sub property of: has related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes. @en

Absatzwirtschaft
label: branch of Distributive trades @en
broad match: Absatzwirtschaft

Marketingpolitiken
label: public relations @en
label: publicity @en
label: Absatzwesen
label: sales @en
label: Marketing
label: communications @en
label: promotion @en
label: mktg @en
label: PR @en
label: marketing @en

Descriptor
type: Class

Standard-Thesaurus Wirtschaft
type: Dataset
type: ConceptScheme
label: STW Thesaurus for Economics @en

Globales Marketing
type: Concept
type: Descriptor
label: Global marketing @en
label: Internationaler Vertrieb
label: International advertising @en
label: International marketing @en
label: Globalmarketing
label: Multinationales Marketing
label: Internationale Werbung
label: Internationaler Absatz
label: Internationales Marketing
label: Exportmarketing
broader: Absatzwirtschaft

Absatzwirtschaft
type: Concept
type: Descriptor
is part of: Standard-Thesaurus Wirtschaft
gvkppn: 091376297
label: Marketing
label: Absatzbereich
label: Absatzmarketing
broader: B.07 Marketing
is in scheme: Standard-Thesaurus Wirtschaft
has narrower match: Metamarketing
has narrower match: MARKUS <Unternehmensspiel>
has narrower match: Absatzmethode
has narrower match: Marketing-Management
has narrower match: Internal marketing
has narrower match: Absatzwirtschaft
has narrower match: Intermediavergleich
has narrower match: Pull-Strategie
has narrower match: Marketinginstrument
has narrower match: Push-Strategie
has narrower match: Individualmarketing
has narrower match: Erlösplanung
has narrower match: Geomarketing
has narrower match: Produktmarketing
narrower: Kundennähe
narrower: Influencer
narrower: Reduktionsmarketing
narrower: Globales Marketing
narrower: Marketing für öffentliche Institutionen
narrower: Personal Branding
narrower: IT-gestütztes Marketing
narrower: Online-Marketing
narrower: Telefonmarketing
related: Verkauf
related: Personalmarktforschung
related: Marketingtheorie
related: Marketingstrategie
related: Marktforschung
related match: Vermarktung
related match: Marketingberater

IT-gestütztes Marketing
type: Descriptor
type: Concept
label: Computer-assisted marketing @en
label: Marketing-Informationssystem
label: Marketing information system @en
broader: Absatzwirtschaft

Marketingstrategie
type: Concept
type: Descriptor
label: Marketingpolitik
label: Market-orientated perspective @en
label: Marktorientierte Unternehmensführung
label: Marketing management @en
label: Marketing-Kommunikation
label: Marketing implementation @en
label: Marketing mix @en
label: Kommunikationspolitik im Marketing
label: Marketingmanagement
label: Marketingkonzeption
label: Marketing strategy @en
label: Marketingplanung
related: Absatzwirtschaft

Marktforschung
type: Descriptor
type: Concept
label: Market research @en
label: Marketing research @en
label: Absatzforschung
related: Absatzwirtschaft

Telefonmarketing
type: Descriptor
type: Concept
label: Direktwerbung
label: Direct marketing @en
label: Dialogmarketing
label: Direct mailing @en
label: Direktmarketing
label: Direct advertising @en
label: Personalisierte Werbung
label: Direct-to-consumer advertising @en
label: Personalized advertising @en
label: Direct mail @en
broader: Absatzwirtschaft

Marketing für öffentliche Institutionen
type: Descriptor
type: Concept
label: Public sector marketing @en
label: Sozio-Marketing
label: Verwaltungsmarketing
label: Nonprofit-Marketing
label: Non-profit marketing @en
label: Öffentliches Marketing
label: Nonprofit marketing @en
label: Sozialmarketing
broader: Absatzwirtschaft

Personalmarktforschung
type: Descriptor
type: Concept
label: Internal marketing @en
label: Personalmarketing
label: Human resources marketing @en
label: HR marketing @en
label: Arbeitgebermarke
label: Internes Marketing
label: Employer attractiveness @en
label: Personalwerbung
label: Employer branding @en
label: Arbeitgeberattraktivität
related: Absatzwirtschaft

Marketingtheorie
type: Descriptor
type: Concept
label: Marketing theory @en
label: Marketingwissenschaft
related: Absatzwirtschaft

Kundennähe
type: Descriptor
type: Concept
label: Customer orientation @en
label: Relationship marketing @en
label: Beziehungsmarketing
label: Beziehungsmanagement
label: CRM (Customer Relationship Management) @en
label: Customer relationship management @en
label: Customer experience management @en
label: Customer engagement @en
label: Customer relationship @en
label: Kundenbeziehungen
label: Kundenorientierung
label: Kundenmanagement
broader: Absatzwirtschaft

Verkauf
type: Descriptor
type: Concept
label: Selling @en
label: Sales management @en
related: Absatzwirtschaft

Online-Marketing
type: Descriptor
type: Concept
label: Suchmaschinenmarketing
label: Bannerwerbung
label: E-Branding
label: Internet marketing @en
label: Online-Targeting
label: Search engine marketing @en
label: Online-Werbung
label: Internet advertising @en
label: Online advertising @en
label: E-branding @en
label: Web-Marketing
label: Internet-Werbung
label: Internet-Marketing
label: Digital marketing @en
label: Social media marketing @en
label: Online marketing @en
label: Banner advertising @en
broader: Absatzwirtschaft

Influencer
type: Descriptor
type: Concept
broader: Absatzwirtschaft

Personal Branding
type: Descriptor
type: Concept
label: Selfmarketing @en
label: Personal branding @en
label: Selbstvermarktung
label: Self-marketing @en
broader: Absatzwirtschaft

Reduktionsmarketing
type: Descriptor
type: Concept
label: Demarketing
broader: Absatzwirtschaft

B.07 Marketing
type: Thsys
type: Concept
label: Marketing
narrower: Absatzwirtschaft
notation: B.07

Verbrauchsgütermarketing
label: Absatzplanung
label: Absatzwirtschaft
label: Marketing
label: Verkaufsplanung
label: Absatzpolitik
label: Verbrauchsgut / Marketing
label: Marketingpolitik
label: Konsumgütermarketing

Vermarktung
related match: Absatzwirtschaft

Produktmarketing
broad match: Absatzwirtschaft

Absatzmethode
label: Absatztechnik
broad match: Absatzwirtschaft

Erlösplanung
broad match: Absatzwirtschaft

Marketing-Management
label: Marketingmanagement
broad match: Absatzwirtschaft

Marketingberatung
label: Marketing / Beratung

Marketingberater
label: Marketing / Berater
related match: Absatzwirtschaft

Marketinginstrument
label: Marketingpolitisches Instrument
label: Marketing / Instrument
broad match: Absatzwirtschaft

Internal marketing
label: Innerbetriebliches Marketing
label: Betriebsinternes Marketing
label: Unternehmen / Internes Marketing
label: Interner Markt
label: Internes Marketing
broad match: Absatzwirtschaft

Metamarketing
broad match: Absatzwirtschaft

Pull-Strategie
broad match: Absatzwirtschaft

Push-Strategie
broad match: Absatzwirtschaft

MARKUS <Unternehmensspiel>
broad match: Absatzwirtschaft

Individualmarketing
label: Individual Marketing
broad match: Absatzwirtschaft

Geomarketing
broad match: Absatzwirtschaft

Marketinginstrument
label: marketing instrument @en
broad match: Absatzwirtschaft

Sozialmarketing
label: social marketing @en
label: marketing @en
label: Marketing

Intermediavergleich
label: media planning @en
label: intermedia comparison @en
label: media-mix @en
label: Media-Mix
label: Mediaplanung
broad match: Absatzwirtschaft