marketing
Marketing
Inverkehrbringen
Absatzstruktur
Absatzpolitik
Vermarktung
marketing campaign
marketing policy
Absatz
marketing structure
Concept
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
An alternative lexical label for a resource.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relates a concept to a concept that is more general in meaning.
has close match
skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of "compound errors" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
is in scheme
Relates a resource (for example a concept) to a concept scheme in which it is included.
has narrower match
skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
Relates a concept to a concept that is more specific in meaning.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
The preferred lexical label for a resource, in a given language.
skos:related is disjoint with skos:broaderTransitive
has related
Relates a concept to a concept with which there is an associative semantic relationship.
has related match
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
branch of Distributive trades
Absatzwirtschaft
public relations
publicity
Marketingpolitiken
Absatzwesen
sales
communications
promotion
mktg
Descriptor
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Global marketing
Globales Marketing
Internationaler Vertrieb
International advertising
International marketing
Globalmarketing
Multinationales Marketing
Internationale Werbung
Internationaler Absatz
Internationales Marketing
Exportmarketing
Absatzbereich
Absatzmarketing
IT-gestütztes Marketing
Computer-assisted marketing
Marketing-Informationssystem
Marketing information system
Marketingstrategie
Marketingpolitik
Market-orientated perspective
Marktorientierte Unternehmensführung
Marketing management
Marketing-Kommunikation
Marketing implementation
Marketing mix
Kommunikationspolitik im Marketing
Marketingmanagement
Marketingkonzeption
Marketing strategy
Marketingplanung
Marktforschung
Market research
Marketing research
Absatzforschung
Telefonmarketing
Direktwerbung
Direct marketing
Dialogmarketing
Direct mailing
Direktmarketing
Direct advertising
Personalisierte Werbung
Direct-to-consumer advertising
Personalized advertising
Direct mail
Marketing für öffentliche Institutionen
Public sector marketing
Sozio-Marketing
Verwaltungsmarketing
Nonprofit-Marketing
Non-profit marketing
Öffentliches Marketing
Nonprofit marketing
Sozialmarketing
Internal marketing
Personalmarktforschung
Personalmarketing
Human resources marketing
HR marketing
Arbeitgebermarke
Internes Marketing
Employer attractiveness
Personalwerbung
Employer branding
Arbeitgeberattraktivität
Marketingtheorie
Marketing theory
Marketingwissenschaft
Customer orientation
Relationship marketing
Kundennähe
Beziehungsmarketing
Beziehungsmanagement
CRM (Customer Relationship Management)
Customer relationship management
Customer experience management
Customer engagement
Customer relationship
Kundenbeziehungen
Kundenorientierung
Kundenmanagement
Verkauf
Selling
Sales management
Online-Marketing
Suchmaschinenmarketing
Bannerwerbung
E-Branding
Internet marketing
Online-Targeting
Search engine marketing
Online-Werbung
Internet advertising
Online advertising
E-branding
Web-Marketing
Internet-Werbung
Internet-Marketing
Digital marketing
Social media marketing
Online marketing
Banner advertising
Influencer
Selfmarketing
Personal Branding
Personal branding
Selbstvermarktung
Self-marketing
Demarketing
Reduktionsmarketing
B.07 Marketing
Verbrauchsgütermarketing
Absatzplanung
Verkaufsplanung
Verbrauchsgut / Marketing
Konsumgütermarketing
Produktmarketing
Absatzmethode
Absatztechnik
Erlösplanung
Marketing-Management
Marketingberatung
Marketing / Beratung
Marketingberater
Marketing / Berater
Marketinginstrument
Marketingpolitisches Instrument
Marketing / Instrument
Innerbetriebliches Marketing
Betriebsinternes Marketing
Unternehmen / Internes Marketing
Interner Markt
Metamarketing
Pull-Strategie
Push-Strategie
MARKUS <Unternehmensspiel>
Individualmarketing
Individual Marketing
Geomarketing
marketing instrument
social marketing
media planning
Intermediavergleich
intermedia comparison
media-mix
Media-Mix
Mediaplanung