Concept
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
An alternative lexical label for a resource.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relates a concept to a concept that is more general in meaning.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
is in scheme
Relates a resource (for example a concept) to a concept scheme in which it is included.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
The preferred lexical label for a resource, in a given language.
skos:related is disjoint with skos:broaderTransitive
has related
Relates a concept to a concept with which there is an associative semantic relationship.
has related match
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
firm reputation
corporate reputation
Firmenimage
company reputation
corporate image
Unternehmensimage
Reputation von Unternehmen
Descriptor
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Corporate image
Firm reputation
Company reputation
Corporate reputation
Organizational identity
Corporate identity
Organisationskultur
Leitbild des Betriebs
Mission statement
Corporate culture
Unternehmensphilosophie
Unternehmensleitbild
Unternehmenskultur
Organizational culture
Managementphilosophie
Company culture
Organisational culture
Unternehmensidentität
Business communication
Imagepflege
PR (Public Relations)
Corporate communications
Betriebliche Informationspolitik
Wirtschaftskommunikation
Corporate communication
Öffentlichkeitsarbeit
Public relations
Markenbild
Markenauthentizität
Brand image
Produktimage
Product image
Markenidentität
Brand personality
Markenimage
Brand authenticity
Internal marketing
Personalmarktforschung
Personalmarketing
Human resources marketing
HR marketing
Arbeitgebermarke
Internes Marketing
Employer attractiveness
Personalwerbung
Employer branding
Arbeitgeberattraktivität
Social prestige
Reputation
Sozialprestige
Ansehen
Prestige
Investor relations
Investor Relations
Finanzkommunikation
B.01.01 Unternehmensführung und Unternehmensplanung
Management and corporate planning
B.01.01 Management and corporate planning
Unternehmensführung und Unternehmensplanung
Consumer behaviour
N.07.02 Consumer behaviour
N.07.02 Konsumentenpsychologie
Konsumentenpsychologie
Firmenzeichen
Logo <Firmenzeichen>
Markenlogo
Imagepolitik