Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

has exact match
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

has related match
sub property of: has related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.

firm reputation
label: corporate reputation
label: Firmenimage @de
label: company reputation
label: corporate image
label: Unternehmensimage @de
label: Reputation von Unternehmen @de

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
label: Standard-Thesaurus Wirtschaft @de

Corporate image
type: Concept
type: Descriptor
is part of: STW Thesaurus for Economics
gvkppn: 091360102
label: Unternehmensimage @de
label: Firm reputation
label: Firmenimage @de
label: Company reputation
label: Corporate reputation
label: Reputation von Unternehmen @de
broader: Consumer behaviour
broader: Social prestige
broader: Management and corporate planning
is in scheme: STW Thesaurus for Economics
related: Internal marketing
related: Investor relations
related: Business communication
related: Organizational identity
related: Brand image
related match: Firmenzeichen
related match: Imagepolitik

Organizational identity
type: Descriptor
type: Concept
label: Corporate identity
label: Organisationskultur @de
label: Leitbild des Betriebs @de
label: Mission statement
label: Corporate culture
label: Unternehmensphilosophie @de
label: Unternehmensleitbild @de
label: Unternehmenskultur @de
label: Organizational culture
label: Managementphilosophie @de
label: Company culture
label: Organisational culture
label: Unternehmensidentität @de
related: Corporate image

Business communication
type: Descriptor
type: Concept
label: Imagepflege @de
label: PR (Public Relations)
label: Corporate communications
label: Betriebliche Informationspolitik @de
label: Wirtschaftskommunikation @de
label: Corporate communication
label: Öffentlichkeitsarbeit @de
label: Public relations
related: Corporate image

Brand image
type: Descriptor
type: Concept
label: Markenbild @de
label: Markenauthentizität @de
label: Produktimage @de
label: Product image
label: Markenidentität @de
label: Brand personality
label: Markenimage @de
label: Brand authenticity
related: Corporate image

Internal marketing
type: Descriptor
type: Concept
label: Personalmarktforschung @de
label: Personalmarketing @de
label: Human resources marketing
label: HR marketing
label: Arbeitgebermarke @de
label: Internes Marketing @de
label: Employer attractiveness
label: Personalwerbung @de
label: Employer branding
label: Arbeitgeberattraktivität @de
related: Corporate image

Social prestige
type: Concept
type: Descriptor
label: Reputation
label: Sozialprestige @de
label: Ansehen @de
label: Prestige @de
narrower: Corporate image

Investor relations
type: Descriptor
type: Concept
label: Investor Relations @de
label: Finanzkommunikation @de
related: Corporate image

Management and corporate planning
type: Concept
type: Thsys
label: B.01.01 Unternehmensführung und Unternehmensplanung @de
label: B.01.01 Management and corporate planning
label: Unternehmensführung und Unternehmensplanung @de
narrower: Corporate image
notation: B.01.01

Consumer behaviour
type: Thsys
type: Concept
label: N.07.02 Consumer behaviour
label: N.07.02 Konsumentenpsychologie @de
label: Konsumentenpsychologie @de
narrower: Corporate image
notation: N.07.02

Firmenzeichen
label: Logo <Firmenzeichen> @de
label: Markenlogo @de
related match: Corporate image

Imagepolitik
related match: Corporate image