Für Kunden/Kundinnen als Adressaten betrieblicher Marketingmaßnahmen
consumers
Verbraucher
Consumer
consumer
Konsument
Concept
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
An alternative lexical label for a resource.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relates a concept to a concept that is more general in meaning.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
is in scheme
Relates a resource (for example a concept) to a concept scheme in which it is included.
has narrower match
skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
Relates a concept to a concept that is more specific in meaning.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
The preferred lexical label for a resource, in a given language.
skos:related is disjoint with skos:broaderTransitive
has related
Relates a concept to a concept with which there is an associative semantic relationship.
has related match
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
user
purchaser
utilizer
Descriptor
The note consists of a blank node. It contains a rdfs:value literal which designates the aspect and a rdfs:seeAlso link to the concept which should be used instead.
useInsteadNote
For an aspect of the current concept use the concept to which the note points instead of the current.
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Verbrauchsausgaben
Private Konsumausgaben
Private consumption
Private Verbrauchsausgaben
Verbraucherausgaben
Konsumausgaben
Konsumausgaben privater Haushalte
Privater Konsum
Consumer spending
Household expenditure
Privater Verbrauch
Gesamtwirtschaftlicher Konsum
Consumption expenditures
Konsumenten
Nachfrager
Consumers
Verbraucherinnen
Consumer behavior
Konsumentenpsychologie
Verbraucherforschung
Consumer research
Konsumentenverhalten
Verbraucherverhalten
Konsumentenforschung
Verbraucherbefragung
Konsumverhalten
Consumer behaviour
Buying behavior
Kaufverhalten
Buying behaviour
Customer segmentation
Target group
Kundensegmentierung
Konsumententypologie
Segmentierung von Konsumenten
Zielgruppe
Verbraucherpolitik
Consumer policy
Konsumentenpolitik
Kundinnen
Käufer
Customers
Kunden
Käuferinnen
Patients
Patienten
Patientinnen
Konsumentensouveränität
Consumer sovereignty
Verbrauchersouveränität
W.33 Private Haushalte
Private Haushalte
W.33 Households
Households
Endverbraucher
Letztverbraucher
Kleinverbraucher
Verbraucherin
Konsumentin
Endverbraucherin
Letztverbraucherin
Großverbraucher
Markentreue
Verbraucherinteresse
consumer information
brand loyality
Verbraucherinformation
consumer interest