Concept information
Preferred term
BIZ-07001Marketing, Allgemeines
Broader concept
Scope note
- (einschl.: z.B. internationales Marketing, Marektingspolitik, Marketingtheorie)
Identifier
- 72078
NotationLong
- BIZ-07001
In other languages
-
Marketing, General
English
URI
http://zbw.eu/beta/pm20voc/sk/72078
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