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Presseklassifikation (c. 1998 - 2005)

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Concept information

Presseklassifikation > Betriebswirtschaft > Marketing

Preferred term

BW08Marketing  

Broader concept

Narrower concepts

Scope note

  • (einschl.: Verkaufsförderung, Merchandising)

Identifier

  • 72251

NotationLong

  • BW08

In other languages

  • Marketing

    English

URI

http://zbw.eu/beta/pm20voc/pr/72251

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