http://zbw.eu/stw/descriptor/19129-5/version/8.10/delta/8.12
type: ConceptDelta
is part of: http://zbw.eu/stw/version/8.10/delta/8.12
deletion:
  related: http://zbw.eu/stw/descriptor/12801-6
deletion:
  alternative label: Markenführung
deletion: Markenpolitik
insertion:
  alternative label: Markenpolitik
insertion: Markenführung
insertion:
  alternative label: Brand strategy @en

http://zbw.eu/stw/descriptor/19129-5/version/8.04/delta/8.06
type: ConceptDelta
is part of: http://zbw.eu/stw/version/8.04/delta/8.06
insertion:
  in scheme: stw
insertion:
  broader: http://zbw.eu/stw/thsys/70550
insertion:
  alternative label: Branding @en
insertion:
  alternative label: Markenführung
insertion:
  related: http://zbw.eu/stw/descriptor/12801-6
insertion:
  broader: http://zbw.eu/stw/descriptor/12808-6
insertion:
  alternative label: Markenmanagement
insertion:
  related: http://zbw.eu/stw/descriptor/19564-1
insertion: Brand management
insertion:
  related: http://zbw.eu/stw/descriptor/16078-4
insertion:
  narrower: http://zbw.eu/stw/descriptor/12806-3
insertion: Markenpolitik
insertion:
  related: http://zbw.eu/stw/descriptor/12800-1
insertion:
  related: http://zbw.eu/stw/descriptor/18066-1