http://zbw.eu/stw/descriptor/12806-3/version/8.10/delta/8.12
type: ConceptDelta
is part of: http://zbw.eu/stw/version/8.10/delta/8.12
deletion:
  related: http://zbw.eu/stw/descriptor/12809-4
deletion:
  alternative label: Markenreputation
deletion:
  alternative label: Brand reputation @en
deletion:
  alternative label: Brand asset @en
deletion:
  alternative label: Produktbild
deletion: Produktimage
deletion:
  related: http://zbw.eu/stw/descriptor/15821-6
deletion:
  alternative label: Brand equity @en
deletion: Product image
deletion:
  alternative label: Brand image @en
deletion:
  alternative label: Markenwert
deletion:
  alternative label: Produktpositionierung
deletion:
  alternative label: Markenimage
insertion: Brand image
insertion: Markenimage
insertion:
  alternative label: Produktimage
insertion:
  alternative label: Brand personality @en
insertion:
  alternative label: Product image @en
insertion:
  related: http://zbw.eu/stw/descriptor/29803-3
insertion:
  alternative label: Markenidentität

http://zbw.eu/stw/descriptor/12806-3/version/9.08/delta/9.10
type: ConceptDelta
is part of: http://zbw.eu/stw/version/9.08/delta/9.10
insertion:
  alternative label: Brand authenticity @en
insertion:
  alternative label: Markenauthentizität

http://zbw.eu/stw/descriptor/12806-3/version/8.06/delta/8.08
type: ConceptDelta
is part of: http://zbw.eu/stw/version/8.06/delta/8.08
deletion:
  related: http://zbw.eu/stw/descriptor/19758-2
insertion:
  alternative label: Brand reputation @en
insertion:
  alternative label: Markenreputation
insertion:
  broader: http://zbw.eu/stw/descriptor/19758-2

http://zbw.eu/stw/descriptor/12806-3/version/8.04/delta/8.06
type: ConceptDelta
is part of: http://zbw.eu/stw/version/8.04/delta/8.06
insertion:
  alternative label: Brand equity @en
insertion:
  alternative label: Brand image @en
insertion:
  related: http://zbw.eu/stw/descriptor/15821-6
insertion:
  in scheme: stw
insertion: Product image
insertion:
  related: http://zbw.eu/stw/descriptor/20536-3
insertion:
  alternative label: Produktbild
insertion:
  broader: http://zbw.eu/stw/descriptor/19129-5
insertion:
  related: http://zbw.eu/stw/descriptor/12809-4
insertion:
  related: http://zbw.eu/stw/descriptor/20176-0
insertion:
  related: http://zbw.eu/stw/descriptor/12075-2
insertion:
  related: http://zbw.eu/stw/descriptor/19758-2
insertion:
  alternative label: Produktpositionierung
insertion:
  alternative label: Markenbild
insertion:
  alternative label: Markenwert
insertion:
  broader: http://zbw.eu/stw/thsys/70550
insertion:
  alternative label: Markenimage
insertion:
  alternative label: Brand asset @en
insertion: Produktimage
insertion:
  broader: http://zbw.eu/stw/thsys/73384