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Brand architecture   Publications about 'Brand architecture' in EconBiz Publications about 'Brand architecture' in ECONIS

Markenarchitektur   (german)

used for: Umbrella brand, Master brand, Family brand, Corporate branding, Corporate brand, Brand portfolio

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STW Thesaurus for Economics (v 9.0, 2015-06-15)  ▪  Suggestions and comments to the thesaurus team  ▪ 
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