Advertising effects
Werbewirkung (german)
used for: Recognition test, Impact of advertising, Advertising response
Broader Terms
Related Terms
Subject Categories
Links to other Thesauri and Vocabularies
| = | Werbeerfolgskontrolle (from GND) |
| = | Werbewirkungsforschung (from GND) |
| = | Werbeerfolg (from GND) |
| = | Werbewirkung (from GND) |
| > | Marktreaktionsfunktion (from GND) |
| > | Copy-Test (from GND) |
| > | Werbemitteltest (from GND) |
| > | Markenbekanntheit (from GND) |
| > | Werbemittelforschung (from GND) |
| > | Werbewirkungsanalyse (from GND) |
| > | Werbetest (from GND) |
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STW Thesaurus for Economics
(v 8.14,
2014-11-18)
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The STW Thesaurus for Economics is licensed under a Open Database License (ODbL) 1.0. Permissions beyond the scope of this license are available at ZBW.