Advertising  

Werbung   (german)

Narrower Terms

• Advertising material    
• Comparative advertising    
• Deceptive advertising    
• Direct advertising    
• Global advertising    
• Product placement    

Related Terms

• Advertising effectiveness    
• Advertising Industry    
• Advertising media    
• Advertising psychology    
• Advertising strategy    
• Aesthetics    
• Sales promotion    

Subject Categories

• B.07.03 Sales Promotion and Advertising  
• N.07.03 Advertising Psychology and Consumer Behaviour  
• W.21.02 Advertising Industry  

Links to other Thesauri and Vocabularies

=	Werbung   (from SWD)
>	Eigenwerbung   (from SWD)
>	Wertwerbung   (from SWD)
>	Werbeslogan   (from SWD)
>	Unterschwellige Werbung   (from SWD)
>	Großflächenwerbung   (from SWD)
>	Werbeausgaben   (from SWD)
>	Filmwerbung   (from SWD)
>	Werbesprache   (from SWD)
>	Testimonialwerbung   (from SWD)
>	Imagewerbung   (from SWD)
>	Virtuelle Werbung   (from SWD)
>	Suggestivwerbung   (from SWD)
>	Strafbare Werbung   (from SWD)
>	Technische Werbung   (from SWD)
>	Werbegraphik   (from SWD)
>	Bildwerbung   (from SWD)
>	Indirekte Werbung   (from SWD)
>	Werbeeinnahmen   (from SWD)
=	Advertising   (from DBpedia)
=	advertising   (from Thesoz)
>	interstitial   (from Thesoz)
>	social advertising   (from Thesoz)
=	Advertising   (from Agrovoc)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/12846-5