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ZBW - Digitales Archiv
Expert journal of marketing
Expert journal of marketing
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Jahr
Titel
Personen
2020
Understanding consumers' online shopping behavior during the Covid-19 pandemic : empirical research
Vinerean, Simona
2020
Influence of colors as a key element in consumer marketing
Bytyçi, Shaip
2020
Experiential marketing impact on experiential value and customer satisfaction : case of Winter Wonderland amusement park in Saudi Arabia
Naser Alsaid, Khaloud
;
Ben Amor, Nour El Houda
2020
Color matters : the impact of logo color on consumer perceived eco-friendliness
Ranaweera, Achini Tharaka
;
Wasala, Kamal
2020
Relationships between social media promotion, attention, interest, search, action, and share of tourists in Kei Island
Lutur, Nellyn
;
Santoso, Singgih
2020
Literature review : development of a model to promote and measure inspiration in online shops
Sturm, Hieronymus
2020
Carbonated beverage consumption among UK university students
Qutieshat, Abubaker
;
Aouididi, Rayhana
2020
The use of artificial intelligence in social media : opportunities and perspectives
Benabdelouahed, Redouane
;
Dakouan, Chouaib
2020
Online shopping : motivation, loyalty and process
Menoe, Dithebe
;
Barnard, Brian
2020
Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products
Dlamini, Sebenzile
;
Barnard, Brian
2020
Customer service at independent retail food chains in Kwazulu-Natal
Tlapana, Tshepo
2020
Not reviewing the movie but reviewing other reviews : effective online movie reviews in Japan, a country with high uncertainty-avoidance behavior
Morikawa, Miyuki
2019
Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspective
Khalufi, Nasser
;
Khairul Anuar Mohammad Shah
;
Qaisar Iqbal
2019
The adoption of residents of the city brand : a case study of Casablanca City
Belkadi, Ezzohra
2019
Analysis of behavioral intention to use a community-based information system in the City of Banda Aceh, Indonesia
Rachmana Putra, Aulia
;
Musnadi, Said
;
Chan, Syafruddin
2019
Social media marketing efforts of luxury brands on Instagram
Vinerean, Simona
;
Opreana, Alin
2019
Airlines customer segmentation in the hyper-competition era
Avram, Bogdan
2019
Microgreens - an alternative of horticultural production and market
Yanes-Molina, Ana Paola
;
Jaime-Meuly, Rosalina
;
Andrade-Bustamante, Gabriela
;
Lucero-Flores, Tania Irasema
;
Martínez-Ruíz, Francisco Eleazar
2019
The digital sales transformation featured by precise retail marketing strategy
Zhu, Guoan
;
Gao, Xue
2019
Policies and proposals of primary importance for a sustainable tourism development and a competitive Greek tourist product
Tzioras, Nikolaos