Browsing "Expert journal of marketing" by Title (in alphabetical order)

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Showing results 5 to 24 of 49
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Year of Publication	Title	Person(s)
2018	Benefit as a medium for value creation and innovation	Barnard, Brian
2020	Carbonated beverage consumption among UK university students	Qutieshat, Abubaker; Aouididi, Rayhana
2020	Color matters : the impact of logo color on consumer perceived eco-friendliness	Ranaweera, Achini Tharaka; Wasala, Kamal
2017	Content marketing strategy : definition, objectives and tactics	Vinerean, Simona
2017	A critical evaluation of the influence of creative thinking on marketing creativity	Rücker, Marius Sebastian
2017	Culinary tourism : a new trend on the tourism market	Duralia, Oana
2017	Customer satisfaction as a mediator variable between service quality and customer loyalty for a bank in Indonesia	Bahri, Syamsul; Dalimunthe, Ritha Fatimah; Ginting, Paham; Rismayani; Sembiring, Beby Karina Fawzeea
2020	Customer service at independent retail food chains in Kwazulu-Natal	Tlapana, Tshepo
2019	The digital sales transformation featured by precise retail marketing strategy	Zhu, Guoan; Gao, Xue
2018	The effect of marketing mix, service quality, Islamic values and institutional image on students' satisfaction and loyalty	Radiman; Gunawan, Ade; Sri Fitri Wahyuni; Jufrizen
2019	Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspective	Khalufi, Nasser; Khairul Anuar Mohammad Shah; Qaisar Iqbal
2017	Empirical study on the relationships of internet banking quality, customer value, and customer satisfaction	Krisnato, Umbas
2020	Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products	Dlamini, Sebenzile; Barnard, Brian
2020	Experiential marketing impact on experiential value and customer satisfaction : case of Winter Wonderland amusement park in Saudi Arabia	Naser Alsaid, Khaloud; Ben Amor, Nour El Houda
2018	Export competitiveness of Minahasa Cultural House production in North Sulawesi	Wuisan, Yesita Windi; Murwani, Fulgentius Danardana; Suharto, S. M.
2018	Health awareness and price sensitivity as predictors of consumers' purchase attitude towards soft drinks	Hamid Saleh, Mahmoud Abdel; Alhidari, Abdullah Mohammed; Al-Mansour, Abdulrahman; Al-Khudhair, AbdulElah
2019	The impact of supermarkets' mobile application on Saudi customer's behavior during the buying decision process	Alhudaithy, Abdullatif I. R.
2017	Importance of strategic social media marketing	Vinerean, Simona
2019	Inbound marketing vs. outbound marketing : independent or complementary strategies	Dakouan, Chouaib; Benabdelouahed, Redouane; Anabir, Hajar
2019	Indonesian marine tourism : developing a favorable tourism destination to attract international sailing boats	Chan, Syafruddin; Aprilia, Cut; Zainul, Zaida Rizqi

Showing results 5 to 24 of 49
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