Browsing "Expert journal of marketing" by Person Barnard, Brian
Showing results 1 to 4 of 4
Year of Publication | Title | Person(s) |
2018 | Benefit as a medium for value creation and innovation | Barnard, Brian |
2020 | Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products | Dlamini, Sebenzile; Barnard, Brian |
2020 | Online shopping : motivation, loyalty and process | Menoe, Dithebe; Barnard, Brian |
2019 | Perceptions of entrepreneurs and innovators regarding radical innovation : fundamentals, requirements, and method | Wallace, Dylan; Barnard, Brian |