Browsing "Expert journal of marketing" by Title (in alphabetical order)

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Year of PublicationTitlePerson(s)
2019 The digital sales transformation featured by precise retail marketing strategyZhu, Guoan; Gao, Xue
2018 The effect of marketing mix, service quality, Islamic values and institutional image on students' satisfaction and loyaltyRadiman; Gunawan, Ade; Sri Fitri Wahyuni; Jufrizen
2019 Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspectiveKhalufi, Nasser; Khairul Anuar Mohammad Shah; Qaisar Iqbal
2017 Empirical study on the relationships of internet banking quality, customer value, and customer satisfactionKrisnato, Umbas
2020 Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new productsDlamini, Sebenzile; Barnard, Brian
2020 Experiential marketing impact on experiential value and customer satisfaction : case of Winter Wonderland amusement park in Saudi ArabiaNaser Alsaid, Khaloud; Ben Amor, Nour El Houda
2018 Export competitiveness of Minahasa Cultural House production in North SulawesiWuisan, Yesita Windi; Murwani, Fulgentius Danardana; Suharto, S. M.
2018 Health awareness and price sensitivity as predictors of consumers' purchase attitude towards soft drinksHamid Saleh, Mahmoud Abdel; Alhidari, Abdullah Mohammed; Al-Mansour, Abdulrahman; Al-Khudhair, AbdulElah
2019 The impact of supermarkets' mobile application on Saudi customer's behavior during the buying decision processAlhudaithy, Abdullatif I. R.
2017 Importance of strategic social media marketingVinerean, Simona
2019 Inbound marketing vs. outbound marketing : independent or complementary strategiesDakouan, Chouaib; Benabdelouahed, Redouane; Anabir, Hajar
2019 Indonesian marine tourism : developing a favorable tourism destination to attract international sailing boatsChan, Syafruddin; Aprilia, Cut; Zainul, Zaida Rizqi
2020 Influence of colors as a key element in consumer marketingBytyçi, Shaip
2018 Influence of motivation and self-efficacy on entrepreneurial intention to run a businessSantoso, Singgih; Oetomo, Budi Sutedjo Dharma
2018 The Internet as an important tool in the tourism industry and its use in customer serviceTzioras, Nikolaos
2018 Keep them in : how to drive dental consumers' loyalty in the modern era?Alhidari, Abdullah Mohammed; Alkadhi, Omar H.
2020 Literature review : development of a model to promote and measure inspiration in online shopsSturm, Hieronymus
2019 Maintaining the quality of Tuna of Aceh for the Japanese export marketChan, Syafruddin; Tabrani, Mirza; Fitri, Fauziah Aida
2018 Marketing strategy for rahn products and transactions at an Indonesian BankHeryanto; Ramadhoni, Evo
2019 Microgreens - an alternative of horticultural production and marketYanes-Molina, Ana Paola; Jaime-Meuly, Rosalina; Andrade-Bustamante, Gabriela; Lucero-Flores, Tania Irasema; Martínez-Ruíz, Francisco Eleazar