Browsing "Expert journal of marketing" by Title (in alphabetical order)

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Year of PublicationTitlePerson(s)
2019 The adoption of residents of the city brand : a case study of Casablanca CityBelkadi, Ezzohra
2019 Airlines customer segmentation in the hyper-competition eraAvram, Bogdan
2019 Analysis of behavioral intention to use a community-based information system in the City of Banda Aceh, IndonesiaRachmana Putra, Aulia; Musnadi, Said; Chan, Syafruddin
2017 Ancillaries in the aviation industry : importance, trends, going digitalAvram, Bogdan
2018 Benefit as a medium for value creation and innovationBarnard, Brian
2020 Carbonated beverage consumption among UK university studentsQutieshat, Abubaker; Aouididi, Rayhana
2020 Color matters : the impact of logo color on consumer perceived eco-friendlinessRanaweera, Achini Tharaka; Wasala, Kamal
2017 Content marketing strategy : definition, objectives and tacticsVinerean, Simona
2017 A critical evaluation of the influence of creative thinking on marketing creativityRücker, Marius Sebastian
2017 Culinary tourism : a new trend on the tourism marketDuralia, Oana
2017 Customer satisfaction as a mediator variable between service quality and customer loyalty for a bank in IndonesiaBahri, Syamsul; Dalimunthe, Ritha Fatimah; Ginting, Paham; Rismayani; Sembiring, Beby Karina Fawzeea
2020 Customer service at independent retail food chains in Kwazulu-NatalTlapana, Tshepo
2019 The digital sales transformation featured by precise retail marketing strategyZhu, Guoan; Gao, Xue
2018 The effect of marketing mix, service quality, Islamic values and institutional image on students' satisfaction and loyaltyRadiman; Gunawan, Ade; Sri Fitri Wahyuni; Jufrizen
2019 Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspectiveKhalufi, Nasser; Khairul Anuar Mohammad Shah; Qaisar Iqbal
2017 Empirical study on the relationships of internet banking quality, customer value, and customer satisfactionKrisnato, Umbas
2020 Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new productsDlamini, Sebenzile; Barnard, Brian
2020 Experiential marketing impact on experiential value and customer satisfaction : case of Winter Wonderland amusement park in Saudi ArabiaNaser Alsaid, Khaloud; Ben Amor, Nour El Houda
2018 Export competitiveness of Minahasa Cultural House production in North SulawesiWuisan, Yesita Windi; Murwani, Fulgentius Danardana; Suharto, S. M.
2018 Health awareness and price sensitivity as predictors of consumers' purchase attitude towards soft drinksHamid Saleh, Mahmoud Abdel; Alhidari, Abdullah Mohammed; Al-Mansour, Abdulrahman; Al-Khudhair, AbdulElah