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  2. National University of Political Studies and Public Administration, Bucharest
  3. College of Management, National University of Political Studies and Public Administration, Bucharest
  4. Management dynamics in the knowledge economy
Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/8752
Title: 

Analysis of internal marketing communication tools of a selected company in Industry 4.0 using McKinsey 7S analysis PDF Logo

Journal: 
Management dynamics in the knowledge economy
Authors: 
Michulek, Jakub
Križanová, Anna
e-ISSN: 
2392-8042
Document Type: 
Article
Year of Publication: 
2022
Open Content License: 
cc-by-nc Logo
Original URL: 
https://www.managementdynamics.ro/index.php/journal/article/download/456/442/1976
Persistent Identifier of the first edition: 
doi:10.2478/mdke-2022-0011
Language: 
English (eng)
Citation: 
Michulek, Jakub/Križanová, Anna (2022). Analysis of internal marketing communication tools of a selected company in Industry 4.0 using McKinsey 7S analysis. In: Management dynamics in the knowledge economy 10 (2/36), S. 154 - 166.
https://www.managementdynamics.ro/index.php/journal/article/download/456/442/1976.
doi:10.2478/mdke-2022-0011.
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Management dynamics in the knowledge economy

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