Social media usage : a comparison between Generation Y and Generation Z in India

Mude, Girish; Undale, Swapnil

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/654572

Title:

Social media usage : a comparison between Generation Y and Generation Z in India

Journal:

International journal of e-business research

Authors:

Mude, Girish
Undale, Swapnil

e-ISSN:

1548-114X

Document Type:

Article

Year of Publication:

2023

Open Content License:

https://www.igi-global.com/gateway/

Original URL:

https://www.igi-global.com/viewtitle.aspx?TitleId=317889

Persistent Identifier of the first edition:

doi:10.4018/IJEBR.317889

Language:

English (eng)

Citation:

Mude, Girish/Undale, Swapnil (2023). Social media usage : a comparison between Generation Y and Generation Z in India. In: International journal of e-business research 19 (1), S. 1 - 20.
https://www.igi-global.com/viewtitle.aspx?TitleId=317889.
doi:10.4018/IJEBR.317889.

Appears in Collections:

Open Access ZBW

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