Identifying consumer preferences for new generation vehicles using multidimensional preference analysis

Nesrin, Alkan; Koksal, Can Deniz

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/654494

Title:

Identifying consumer preferences for new generation vehicles using multidimensional preference analysis

Journal:

Marketing i menedžment innovacij

Authors:

Nesrin, Alkan
Koksal, Can Deniz

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2024

Open Content License:

Original URL:

https://mmi.sumdu.edu.ua/wp-content/uploads/2024/06/04_A762-2024_-Nesrin-et-al.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2024.2-04

Language:

English (eng)

Citation:

Nesrin, Alkan/Koksal, Can Deniz (2024). Identifying consumer preferences for new generation vehicles using multidimensional preference analysis. In: Marketing i menedžment innovacij 15 (2), S. 39 - 54.
https://mmi.sumdu.edu.ua/wp-content/uploads/2024/06/04_A762-2024_-Nesrin-et-al.pdf.
doi:10.21272/mmi.2024.2-04.

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Open Access ZBW

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