Neuromarketing as a mechanism of communication with the consumer : the case for small business

Chygryn, Olena; Shevchenko, Kateryna; Tuliakov, Oleh

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/654493

Title:

Neuromarketing as a mechanism of communication with the consumer : the case for small business

Journal:

Marketing i menedžment innovacij

Authors:

Chygryn, Olena
Shevchenko, Kateryna
Tuliakov, Oleh

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2024

Open Content License:

Original URL:

https://mmi.sumdu.edu.ua/wp-content/uploads/2024/06/03_A810-2024_Chygryn-et-al.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2024.2-03

Language:

English (eng)

Citation:

Chygryn, Olena/Shevchenko, Kateryna et. al. (2024). Neuromarketing as a mechanism of communication with the consumer : the case for small business. In: Marketing i menedžment innovacij 15 (2), S. 26 - 38.
https://mmi.sumdu.edu.ua/wp-content/uploads/2024/06/03_A810-2024_Chygryn-et-al.pdf.
doi:10.21272/mmi.2024.2-03.

Appears in Collections:

Open Access ZBW

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