How VLOG promotion content influences consumer attitudes

Jiang, Lu; Kodono, Yukio

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/654489

Title:

How VLOG promotion content influences consumer attitudes

Journal:

Marketing i menedžment innovacij

Authors:

Jiang, Lu
Kodono, Yukio

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2024

Open Content License:

Original URL:

https://mmi.sumdu.edu.ua/wp-content/uploads/2024/03/18-A776-2024_Jiang-et-al.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2024.1-18

Language:

English (eng)

Citation:

Jiang, Lu/Kodono, Yukio (2024). How VLOG promotion content influences consumer attitudes. In: Marketing i menedžment innovacij 15 (1), S. 241 - 251.
https://mmi.sumdu.edu.ua/wp-content/uploads/2024/03/18-A776-2024_Jiang-et-al.pdf.
doi:10.21272/mmi.2024.1-18.

Appears in Collections:

Open Access ZBW

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