Digitalization of marketing as an innovation tool for customers’ evaluation

Parkhomenko, Nataliia; Starchon, Peter; Vilcekova, Lucia; Olsavsky, Frantisek

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/654481

Title:

Digitalization of marketing as an innovation tool for customers’ evaluation

Journal:

Marketing i menedžment innovacij

Authors:

Parkhomenko, Nataliia
Starchon, Peter
Vilcekova, Lucia
Olsavsky, Frantisek

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2024

Open Content License:

Original URL:

https://mmi.sumdu.edu.ua/wp-content/uploads/2024/03/10_A774-2024_Parkhomenko-et-al.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2024.1-10

Language:

English (eng)

Citation:

Parkhomenko, Nataliia/Starchon, Peter et. al. (2024). Digitalization of marketing as an innovation tool for customers’ evaluation. In: Marketing i menedžment innovacij 15 (1), S. 120 - 130.
https://mmi.sumdu.edu.ua/wp-content/uploads/2024/03/10_A774-2024_Parkhomenko-et-al.pdf.
doi:10.21272/mmi.2024.1-10.

Appears in Collections:

Open Access ZBW

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