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Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/654474
Title: 

Mapping the trend of digital transformation in omni-channel retailing : a bibliometric analysis PDF Logo

Journal: 
Marketing i menedžment innovacij
Authors: 
Nornajihah Nadia Hasbullah
Ag Kaifah Riyard Kiflee
Anwar, Saiful
Ramachandran, K. K.
e-ISSN: 
2227-6718
Document Type: 
Article
Year of Publication: 
2024
Open Content License: 
cc-by Logo
Original URL: 
https://mmi.sumdu.edu.ua/wp-content/uploads/2024/03/03_B737-2023_Hasbullah-et-al.pdf
Persistent Identifier of the first edition: 
doi:10.21272/mmi.2024.1-03
Language: 
English (eng)
Citation: 
Nornajihah Nadia Hasbullah/Ag Kaifah Riyard Kiflee et. al. (2024). Mapping the trend of digital transformation in omni-channel retailing : a bibliometric analysis. In: Marketing i menedžment innovacij 15 (1), S. 29 - 40.
https://mmi.sumdu.edu.ua/wp-content/uploads/2024/03/03_B737-2023_Hasbullah-et-al.pdf.
doi:10.21272/mmi.2024.1-03.
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