Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/3741
Journal: 
Athens journal of business & economics
e-ISSN: 
2241-794X
Document Type: 
Article
Year of Publication: 
2019
Persistent Identifier of the first edition: 
Language: 
English (eng)
Citation: 
Jones, Peter/Comfort, Daphne (2019). Stories and storytelling in U banking. In: Athens journal of business & economics 5 (4), S. 269 - 285.
doi:10.30958/ajbe.5-4-1.

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