Celebrity endorsement and sales performance of Cola soft drinks in the entire marketing process

Ladipo, Patrick Kunle Adeosun; Oniku, Ayodele Christopher; Akeke, Olushola Solomon; Chileuwa, Chidozie Chidiebere

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/2495

Title:

Celebrity endorsement and sales performance of Cola soft drinks in the entire marketing process

Journal:

Academic journal of economic studies

Authors:

Ladipo, Patrick Kunle Adeosun
Oniku, Ayodele Christopher
Akeke, Olushola Solomon
Chileuwa, Chidozie Chidiebere

e-ISSN:

2457-5836

Document Type:

Article

Year of Publication:

2018

Language:

English (eng)

Citation:

Ladipo, Patrick Kunle Adeosun/Oniku, Ayodele Christopher et. al. (2018). Celebrity endorsement and sales performance of Cola soft drinks in the entire marketing process. In: Academic journal of economic studies 4 (3), S. 53 - 62.

Appears in Collections:

Academic journal of economic studies

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